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Aston Martin Lagonda supersaloon gets official with first delivery

Over the past 67 years since Aston Martin acquired the Lagonda marque, the name has come and gone, but now it's back again. After an aborted attempt at reviving the brand with a much-criticized SUV concept at the 2009 Geneva Motor Show, Aston is building a new high-end sedan exclusively for the Middle Eastern market, and this is our best look at it yet. We first caught glimpse of the upcoming new Lagonda a few months ago when it was spotted undergoing testing, and Aston released preliminary details and a couple of teaser images just last month. But now it's shipping the first example for testing to the Sultanate of Oman on the Persian Gulf coast, and it has evidently allowed Oman Air and the Aston Martin Oman dealership to release a handful of photos. What we can see is a pretty handsome sedan that borrows stylistically from the original Aston Martin Zagato sedan that shocked the world in the mid-'70s, not to mention cues from the Zagato Centennial concepts revealed last year. It's possible this is Aston's new design direction, a bid to finally take it away from the gorgeous but overfamiliar styling of its current crop. The fresh look is more squared off, with narrower head- and taillights. It's also possible, of course, that this new look will remain specific to future Zagato-branded vehicles. Look close enough and you'll notice that the handsome sedan is wearing the Lagonda badge, not those of Aston Martin. Oman Air Partners With Aston Martin For Exclusive New Lagonda Test Date: 25 August 2014 World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme. Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.

World's Fastest Gamer prize: Racing Aston Martins around the world IRL

LONDON — Two-time Indianapolis 500 winner Juan Pablo Montoya is to lead the judging panel for season two of World's Fastest Gamer, a competition aiming to take a virtual racer to the real track for a season with an Aston Martin sports car team. Season one winner Rudy Van Buren, previously a sales manager in the Netherlands, won a year as simulator driver with the McLaren Formula One team. Competition founder Darren Cox said the message coming through from the esports world was that gamers wanted more. "These gamers at the end of the day want to go racing," he said on Wednesday. "So we thought, let's not go against what everyone wants, let's push it and have the real racing as the prize." Cox has plenty of experience of that, having created the GT Academy program that took 23 people from gaming to racetrack with Nissan: "The big prize for the gamers in GT Academy was one race ... this time we're saying we're confident we'll find someone who's good enough and who will do a full season in Aston Martins at the biggest tracks in the world." The winner from 10 finalists — eight of them champions from top motor racing esports series and two separate qualifiers — will become a professional racing driver with Swiss-based R Motorsport, who work closely with Aston Martin. Van Buren will also be racing a full season as teammate to the winner. Cox said the prize of a full season was worth more than $1 million. The circuits will include Monza, Le Castellet, Brands Hatch, Nurburgring, as well as 24-Hour endurance races at Spa-Francorchamps and Daytona. Montoya, who won seven Formula One grands prix with Williams and McLaren, is also a keen online racer and still practices on simulators. Cox said he had started talking to the outspoken Colombian about gaming when they met at Daytona a year ago and he was "fully up for it." "I know the skills between real and virtual are completely transferable, so my job on WFG is to make sure these gamers are hungry and perform under the pressure I intend to put them under," Montoya said.

The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215