2005 Aston Martin Db9 on 2040-cars

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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

World's Fastest Gamer prize: Racing Aston Martins around the world IRL

LONDON — Two-time Indianapolis 500 winner Juan Pablo Montoya is to lead the judging panel for season two of World's Fastest Gamer, a competition aiming to take a virtual racer to the real track for a season with an Aston Martin sports car team. Season one winner Rudy Van Buren, previously a sales manager in the Netherlands, won a year as simulator driver with the McLaren Formula One team. Competition founder Darren Cox said the message coming through from the esports world was that gamers wanted more. "These gamers at the end of the day want to go racing," he said on Wednesday. "So we thought, let's not go against what everyone wants, let's push it and have the real racing as the prize." Cox has plenty of experience of that, having created the GT Academy program that took 23 people from gaming to racetrack with Nissan: "The big prize for the gamers in GT Academy was one race ... this time we're saying we're confident we'll find someone who's good enough and who will do a full season in Aston Martins at the biggest tracks in the world." The winner from 10 finalists — eight of them champions from top motor racing esports series and two separate qualifiers — will become a professional racing driver with Swiss-based R Motorsport, who work closely with Aston Martin. Van Buren will also be racing a full season as teammate to the winner. Cox said the prize of a full season was worth more than $1 million. The circuits will include Monza, Le Castellet, Brands Hatch, Nurburgring, as well as 24-Hour endurance races at Spa-Francorchamps and Daytona. Montoya, who won seven Formula One grands prix with Williams and McLaren, is also a keen online racer and still practices on simulators. Cox said he had started talking to the outspoken Colombian about gaming when they met at Daytona a year ago and he was "fully up for it." "I know the skills between real and virtual are completely transferable, so my job on WFG is to make sure these gamers are hungry and perform under the pressure I intend to put them under," Montoya said.

Aston Martin hires Ferrari's 'key guys' to challenge 488 GTB

Aston Martin is wasting no time in its aggressive product rollout, and it's putting Ferrari and other supercar makers on notice. At the recent launch of the DB11 V8 in Catalonia, Spain, we caught up with Aston Martin CEO Andy Palmer. The Aston chief gave us new details on plans for a mid-engine car to go up against the Ferrari 488 GTB, the McLaren 720S and the Lamborghini Huracan. Palmer says Aston has harnessed a great deal of learning from the $3 million Valkyrie hypercar and plans to apply that to its next mid-engine car, slated to land sometime in 2020 or so. As indicated in part of our conversation below, design plans for that car are developing quickly. Autoblog: You said there will be a forthcoming mid-engine sports car. I still think the Ferrari 488 GTB is one of the best I've driven. How do you compete with that? Andy Palmer: "Well, I agree with you. That's the best car in its segment. And we're going to take it on. And I realize the gravity of that statement, of what that means." AB: So how do you take on the 488 GTB? AP: "Well, to start with, you recruit from Ferrari the head of body structures, and the head of powertrains. I've now got three of Ferrari's key guys. And really, it's a big compliment to Ferrari. That's the defining car in its segment, and it's really, really good. And those three guys now work for me. And you combine those guys with Nick [Lines, chief planning officer, Aston Martin] and Marek [Reichman, chief creative officer, Aston Martin] who you know really well, and you create some great recipes. And now I've got a better understanding of what that car looks like." AB: How far along is that car? Is there a clay model already? AP: "Yeah, there's clay. There's actually eight quarter-scales. And there's one in particular that I'm leaning toward. We've got it pushed out; it's gone to a second studio in Milton Keynes. That studio is different from Gaydon. And I've got a pretty good idea of what the replacement for the 488 is going to be like as well. So, if we're going in that market, we need to be ahead of the 488. And there's no naivete about what that means." View 16 Photos One of the recruits Palmer is referring to is Max Szwaj, former head of innovation and body structures at Ferrari and Maserati. Szwaj has been named vice president and chief technical officer in his new role in Gaydon.