2005 Aston Martin Db9 on 2040-cars

Auto blog

Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Aston Martin electric supercar might be in the works

Aston Martin could develop a lightweight battery-electric sports car in line with the Tesla Roadster as part of the British brand's shift towards hybrids and electric vehicles. CEO Andy Palmer told Auto Express the company is considering a pure-electric car that's smaller than the Vantage but faster and more expensive, taking aim squarely at the Roadster. "There are various challenges involved in making an EV, and the one everyone focuses on is the battery — the management system and the chemistry involved," Palmer said. He added: "The interesting thing is that the other three components of any electric car — weight, aerodynamic drag and rolling resistance — are areas sports car manufacturers, and us in particular, are really good at mastering. That puts us at an advantage over other brands who are making some big claims — such as Tesla, with a lightweight roadster. I think we could be in that space relatively easily." Aston Martin is building only 155 examples of its new RapidE, its first electric car due for launch in 2019, which will cost $255,000. It's also developing an electric version of its DBX crossover for 2019. More broadly, Palmer has said the brand plans to convert its entire six-car lineup to hybrid powertrains by the middle of the next decade, with 25 percent of its vehicles fully electric by the end of the 2020s. It recently unveiled an all-new Vantage, which it expects to price somewhere south of $150,000. Palmer also told Auto Express that Aston's coming hybrids will use 48V technology — but they won't be plug-in hybrids, which he says add complexity and costs. They could also pave the way for a six-cylinder Aston. "I have no objection to the principle of engines that are smaller and in a V configuration, in fact, but inline four-cylinder or three-cylinder units? No," he said. "I don't think we'll see an Aston Martin with a combustion engine that has any fewer than six cylinders."Related Video: Image Credit: Corbis via Getty Images Green Aston Martin Coupe Electric Hybrid Performance Supercars PHEV aston martin vantage aston martin dbx

Aston Martin is ready with your submarine, Mr. Bond

Aston Martin and Triton Submarines have teamed to build probably the world's most stylish and luxurious way to dive beneath the waves. Called Project Neptune, this two-passenger mini submarine looks like something designed and developed by Q Branch for James Bond. Though to be fair, the evildoers at Spectre might also appreciate a submersible that works a little Aston flair into its design. First announced last September, the Project Neptune submarine has now been revealed in its final production format. Looking equal parts speedboat and lunar rover, the design is dominated by a clear bubble pressure hull that permits an expansive view of the watery world around you. There is seating for three, with room for a pilot and two passengers. The pilot seat is in the middle, positioned slightly behind the two front passenger seats. Capable of diving to depths of 500 meters, the submarine has a top speed of 5 knots — or not quite 6 miles per hour, for all you non-nautical types. While that's not exactly DB11 territory, Florida-based Triton says the the Project Neptune sub has roughly four times the acceleration of the company's flagship model, the 3300/3 submersible. Triton builds a wide range of subs, ranging from pure utilitarian models that can dive to the deepest depths of the ocean floor, to posh creations that cater to super-wealthy clientele with a spirit of adventure. It goes without saying which customer base Project Neptune is meant to entice. If there is any doubt, simply peek inside. Forget any images you might have had of vinyl seats and a maze of pipes and knobs peppering the cabin. The seats are leather-trimmed with Aston Martin logos on the backrests, while the rest of the interior is finished in lightweight carbon fiber. "The interior is quintessentially Aston Martin," says John Ramsay, chief technical officer at Triton Submarines. "The prototypes look incredible, being simultaneously functional and beautiful." Because you don't want to have the exact same mini-sub as your neighbors — perish the thought — there will be three Designer Specifications available. These have been created by the British automaker's own design team, while further customization can be handled by Aston's bespoke service, fittingly called Q by Aston Martin. With the least expensive Aston Martin costing about $150,000, how much will it take to pair your 2019 Vantage with your own Aston mini-sub?