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Aston Martin DBX leads a 224% increase in sales for the British brand

LONDON — Carmaker Aston Martin reported on Wednesday a 224% increase in sales to its dealers, boosted by its first sport utility vehicle, the DBX, as losses fell in the first half of the year. The DBX 4x4, which first rolled off the production line just over a year ago, accounted for more than half of its 2,901 vehicles between January and June. "Building on the success of DBX, our first SUV, we have since delivered two more new vehicles and with more exciting product launches to come we are well positioned for growth," said Executive Chairman Lawrence Stroll. Fictional agent James Bond's car brand of choice has had a tough time since floating in 2018, as it failed to meet expectations and burnt through cash, prompting it to bring in fresh investment from billionaire Stroll last year. The DBX entered production in July 2020 and has helped the company widen its appeal in a lucrative segment of the market which has proven profitable for its rivals. Its pretax loss fell from 227 million pounds in the first half of 2020 to 91 million pounds ($126 million), with the company saying trading was in line with expectations as it aims for 2021 volumes of around 6,000 vehicles. Related video:

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Fisker sues Aston Martin for $100M over The Force 1

We were expecting Henrik Fisker to bring The Force 1, his next vehicle design, to next week's Detroit Auto Show, but that might not happen. In December an attorney for Aston Martin sent Fisker a letter asking the Danish designer to either not show his car in Detroit or to change the design. Fisker responded to that letter by filing $100-million civil extortion lawsuit against Aston Martin in a California Federal court, naming company CEO Andy Palmer, chief spokesman Simon Sproule, and chief creative officer Marek Reichman as defendants. Based on the overhead-view sketch, the English carmaker believes that The Force 1 is "strikingly similar to several of Aston Martin's cars, including the DB10" from the movie Spectre. At the same time the carmaker's letter to Fisker admitted that it doesn't know what the final design will look like, but it appears that the carmaker's intent to "protect its valuable rights if necessary" could not make way for patience. Or perhaps Aston Martin is trying to prevent another Thunderbolt episode before it starts. That incident last year involved the carmaker suing Fisker over his reimagined Vanquish, with the two settling the matter out of court. Fisker says The Force 1 has isn't based on an Aston Martin, and as part of the lawsuit submitted a design breakdown of both the DB10 and The Force 1. Fisker's latest is apparently in partnership with VL Automotive, the company that's been threatening to release a V8-powered Karma sedan for years now, and the Detroit show organizers say they've been working with VL, not Fisker. The lawsuit seeks the $100 million for punitive and compensatory damages and court costs, alleging that Aston Martin's actions "would subject [Fisker] to public humiliation, embarrassment in the industry, and significant financial losses." The public allegations go even further, Fisker's lawyer Jonathan Michaels saying that the English brand, "In an effort to protect itself from further market erosion... conspired and devised a scheme to stomp out Henrik Fisker's competitive presence in the luxury sports car industry." News Source: Wall Street Journal Design/Style Government/Legal Detroit Auto Show Aston Martin Fisker Coupe Luxury Performance lawsuit Henrik Fisker spectre aston martin db10