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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

More V12 power, no turbos | 2017 Aston Martin Vanquish S First Drive

Like the last days of the dinosaurs, Aston Martin's $294,950 Vanquish S is one of a handful of extant Tyrannosaurus Rex – few big-capacity naturally aspirated engines still bellow rage at the world in general. So, six liters, twelve cylinders, 48 valves, and no turbos; hurrah. Well, as long as you're not buying the gas. As the delivery driver who brought this car to me observed: "Whatever I seem to do with this car, it never gives more than 14.5 mpg, where as long as you barely touch the throttle, the new DB11 gives you about 18." Aston's DB11, which debuted this year with a fresh chassis/powertrain architecture that will eventually underpin a new car with the Vanquish nameplate, is twin-turbocharged. The Vanquish S, with its extra power, is decidedly not. It's the off-duty moments that stymie gas mileage for naturally aspirated mills like the one in this car. Dragging that huge crank, con rods, pistons, and cams around plays havoc on economy when you aren't on it like jam on toast. At full throttle, there's not a lot in it, turbo or no turbo. The Vanquish is the most unlikely car ever to have almost not made it into production. The name was first used in 2001 attached to Ian Callum's toothsome aluminum/carbon composite coupe body, but then chief executive Uli Bez held it back for six months, officially because he didn't like the Ford Ka air vents. Unofficially, as he later admitted: "What no one wanted to hear at the time is that Vanquish was crap. I changed 200 things, and even then, it burned through gearboxes." At the heart of the Vanquish then and now is a V12 engine, effectively built out of two Ford Mondeo Cleveland V6 units. It's easy to scoff at such humble beginnings, but the rumor machine elicits Porsche and Cosworth involvement in its gestation. First introduced in the 1999 DB7 V12 Vantage, the engine was then tuned to 460 horsepower for the 2001 Vanquish, which also debuted Aston's bonded-and-riveted VH platform chassis. Over 2,500 of these amazing cars were sold in standard and (from 2004) S forms, though its robotized manual transmission was problematic.

There's an 820-hp Aston Martin Vulcan heading to auction

Aston Martin only made 24 examples of its track-only Vulcan, all of which sold out in the blink of an eye. Owners were personally invited by the automaker to purchase the supercar and had to shell out $2.3 million for the pleasure of owning one. Since the vehicle's debut last year, only one Vulcan has gone on sale in the US. And that one carried a hefty price tag of $3.4 million. But now, there's another Vulcan for sale and it's very, very purple. This gorgeous example is number 11 out of 24. There's no mention of how many miles it has covered or why the owner is selling it, but this is a rare opportunity to own one of the most visceral supercars ever. The supercar is heading to Mecum's Monterey auction in August and while it should go for more than its original price tag, there's no price estimate available. Potential buyers should know that the Vulcan is a track-only machine – a British motorsports engineering company can convert the car for road use – built in partnership with Aston Martin's racing team. The Vulcan gets its power from a 7.0-liter V12 that generates 820 horsepower, and the rest of the vehicle is just as hardcore. Related Video: