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California Aston Martin dealer adds pastel colors to model range

In certain areas of Southern California, daily sightings of late-model Aston Martins and Lamborghinis are nothing out of the ordinary. So, what do you do if you desperately want everyone to notice your sweet ride? The answer, one prominent Aston Martin dealer believes, is pastel paint. Aston Martin of Newport Beach is located in the heart of one of California's most car-rich (and actually rich) areas. The cool car-per-capita ratio is high enough to have spawned the original Cars & Coffee in the area's Crystal Cove shopping center in 2006, so you can imagine what an Aston owner must do to stand out. As such, the dealer has painted five models in five different hues of bright color, each a unique one of one example. For the paupers, there's the Vantage Coupe finished in a metallic light purple called Ultra Violet for $195,680. Next comes a Vantage droptop in an even lighter purple called Cardamum [sic] Violet for $203,880. Seemingly created specifically for a social media influencer or D-list celebrity is the $239,836 DBX crossover in an Easter egg pink called Vibrant Coral. For our money-no-object choice, it has to be the DB11 V8 Coupe in Butterfly Teal ($271,059). Topping the range is a baby blue DB11 Volante in Clear Water ($290,192). Each comes in an Obsidian and Ivory leather interior, with custom-painted trim to match the exterior. Of course, these come with a price, and the cost of these inlays ranges from $3,649 for the DB11 Coupe's to $8,300 for the DBX's. Most of them are between $5,000 and $6,000, which is a ridiculous amount for a handful of interior trim. On the other hand, the exterior paint is a $10,600 on all models except for the DBX, where it stickers at $12,000, which isn't bad for a high-end custom paint job. Each of the colors was inspired by the California coast, according to Aston Martin Newport Beach general manager Jeff West. "The pair of teal and blue DB11s are inspired by the clear Southern California skies and cool pacific waters of Crystal Cove; the purple and violet shades on the Vantages reflect the hillside wildflower blooms, and the vibrant coral DBX draws from the warm tones present in the cliffs above the ocean during our one-of-a-kind sunsets." While the colors may seem extreme, they do have a more subdued and tasteful quality than some of the custom purple or lime green wraps "designed" by social media influencers cruising around in L.A.

Aston Martin sheds light on its first two electric vehicles

Aston Martin's on-again, off-again electric car rollout is beginning to take shape. Bolstered by stakeholder Daimler, the British carmaker detailed the first two battery-powered models that it plans to bring to the market. Speaking to the Financial Times, company stakeholder Lawrence Stroll confirmed that at least two electric Aston Martin models are on their way after several false starts. One will be a sports car in the vein of the DB11, and the other will be an SUV. Both will be built in the United Kingdom, so they will not roll off a Mercedes-Benz assembly line, but neither's design has been finalized yet. Stroll affirmed that his team hasn't even decided what to call them. As we previously reported, both of these EVs are likely to use at least some technology borrowed from Mercedes-Benz. Daimler will increase its stake in Aston Martin to 20% by 2023, and it's granting the company access to its hybrid and electric powertrains in return. It's a win-win situation: on one hand, Aston Martin receives state-of-the-art turnkey components. On the other hand, Mercedes-Benz is able to leverage the benefits of economies of scale. It's still too early to tell precisely which parts Aston Martin will use to build its first electric cars. It could borrow a platform from Mercedes-Benz, it could use powertrain components (like batteries and motors), or it might sign up for both. "We're looking at all options," explained Stroll. Regardless, the company's much-hyped plans to recycle the decades-old Lagonda name to denote a luxurious sub-brand focused on electric cars have been canned. Tobias Moers, the company's CEO, confirmed that the first electric Aston Martin models will go on sale in 2025 or 2026. In the meantime, the company will launch several hybrids, including a fuel-sipping version of the DBX. Aston Martin needs to go electric, because it will no longer be allowed to sell cars powered by an internal combustion engine in its home country of England after 2030. It's not entirely phasing out its gasoline-powered models, however. Stroll previously stressed he doesn't think the internal combustion engine will ever fully disappear. Related Video:

Aston Martin will call the AM-RB 003 the Valhalla

Aston Martin has announced the proper name of its upcoming "AM-RB 003" hypercar: It will be called the Valhalla. The name continues the tradition of Aston Martin model names beginning with the letter V, and it ties neatly into Norse mythology. As Aston Martin CEO Andy Palmer said: "In following the Valkyrie, we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection. Norse mythology contains such powerful language and rich storytelling, it felt only right that the AM-RB 003 should follow the Valkyrie's theme." Witness, then, the available specs of the Valkyrie's upcoming relative. There will be a 500-car production run, and the Valhalla will feature a turbocharged V6 with a hybrid system. The car is all carbon fiber, and it will have an advanced, Vulcan-style sealed oil system that enables quick changes and reuse of the engine oil. The variable airfoil on the rear wing benefits from NASA-level FlexFoil technology, with the ability to adjust the car's downforce without changing the airfoil's angle. No power figures or more specific information has yet been announced. Valhalla production is slated to begin in late 2021. Regarding the Valkyrie, Aston Martin has announced it will race at the 24 Hours of Le Mans in 2021. The year coincides with the 100th anniversary of Aston Martin first racing at the Circuit de la Sarthe.