2003 Aston Martin Db7 Vantage on 2040-cars

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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Geely in talks to take a stake in Aston Martin

China’s Geely Automobile Holding held talks with Aston Martin management and investors as it considers investing into the British luxury carmaker, the Financial Times reported on Friday. Geely is conducting due diligence as it looks at taking a stake in the 107-year-old UK firm, which warned earlier this week its 2019 profits would by cut nearly in half due to weak European markets. Another report out today said that Aston had canceled its RapidE electric car because of its financial situation. Geely owns controlling stake in another British car company, Lotus, and also the London EV Company, which makes London cabs. It also owns Volvo and a nearly 10% stake in Daimler. Aston Martin was not immediately available for comment. Geely did not immediately respond to a request for comment.  Related Video:     Earnings/Financials Green Aston Martin Geely

Aston Martin 'likes the idea of Adrian Newey doing a road car'

The whispers, suggestion, and innuendo touting a supercar project that involves some combination of Adrian Newey, Red Bull, and Aston Martin will not cease. Auto Express got comment from Aston Martin CEO Andy Palmer regarding the gossip, Palmer saying, "There is rarely smoke without fire." He added that while he is on board with the idea of Newey penning something for the English carmaker, the Warwick firm is not the source of the rumors tying the two. But of course, what else would he say to the question of having perhaps the finest Formula One aerodynamicist of this generation design a coupe to wear the wings? The admission is a bit like Palmer saying he likes the idea of someone giving Aston Martin a billion dollars. He classified the situation as saying "there is no authentic program" with Newey, which sounds like official language for 'we've talked about it but there's no paper trail yet.' The project to build "an ultimate sports car" is under consideration, with designs in the works. A decision on whether to go further might come before the year is out. Or it might not. In the meantime, while we wait for the first, we'll have to do our best with the smoke and the DP-100 virtual race car that Aston Martin created for Gran Turismo 6. Related Video: