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Aston Martin recalling all DB11s over Daimler steering column

Aston Martin has become the latest carmaker to be caught up in a major recall of faulty Daimler steering-column components that can cause unintended airbag deployments. The British sports car maker is recalling all 3,873 DB11 coupes built since late 2015, when production of the flagship model began, Aston Martin spokesman Kevin Watters confirmed. He said repairs would be carried out to "address an issue with the DB11 steering column upper." Daimler last year recalled more than 1 million Mercedes-Benz cars fitted with steering-column parts also supplied to Aston and Nissan. The Japanese carmaker's Infiniti brand recalled 17,500 affected vehicles. The issue is unrelated to a global recall of faulty Takata airbag inflators that have been blamed for 20 deaths. Inadequate grounding in the Daimler units leaves their circuitry vulnerable to electrostatic charges that can trigger unintended airbag deployments, according to earlier warnings. Mercedes reported "a handful of instances where drivers suffered minor abrasions or bruises" as a result of the problem. No Aston Martin customers have reported any such incidents to date, the company said, adding the necessary repair work would be carried out free of charge in less than two hours. Reporting by Laurence FrostRelated Video:

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Behold the Aston Martin SUV: Officially named DBX, coming in 2019

It's official. The Aston Martin DBX SUV is named and it's on its way, folks. Oh, and Aston really wants you to know it can drive on dirt. Every official photo we have of the thing shows it doing something off the pavement. In other definite news on the SUV, it will be revealed in the last quarter of 2019 and be built at Aston Martin's new St. Athan factory in the U.K. Everything else about the tall Aston will remain a mystery for now. But we finally have a decent look at what's coming. The most obvious feature is the V8 Vantage-style grille. It's the most outlandish and distinguishing styling element on the Vantage, but we're not so sure about it on the DBX. There's plenty that looks unfinished behind the fake grille-looking piece, so we wouldn't be prepared to say that the design is what we'll see on the production SUV quite yet. It looks like standard, boring SUV fare down the sides, but then it gets funky in the rear. To our eyes, it looks like there are two spoilers back there — one extending from the roof, then another ducktail-looking thing coming out of the hatch. Once again, the design doesn't strike us as fully-baked yet, so it's tough to say what the rear end is going to end up like. The little exhaust outlets poking out of the bumper are pretty cool, though. This prototype pictured is being put through a Welsh rally stage for testing purposes, one of many different environments in which Aston says it wants the DBX to excel. The other notable spot is the Nurburgring, but we'd expect an Aston Martin SUV to handle well. We don't think an electrified version is coming right away, but Aston is building it in the same factory it says will be the brand's "Home of Electrification." It's safe to assume a hybrid or fully-electric vehicle from Aston will be coming when we get to the next decade, especially with the way Aston is talking. Related video: Featured Gallery Aston Martin DBX prototype View 13 Photos Image Credit: Aston Martin Aston Martin Crossover SUV Luxury Off-Road Vehicles Performance aston martin dbx