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Aston Martin Vulcan being converted to road-going spec

The Aston Martin Vulcan wasn't designed as a road-going vehicle, but the two dozen buyers who've plonked down the $2.3 million to buy one may soon be able to drive on public roadways. According to Autocar, British motorsports engineering company RML is preparing a road conversion option for the Vulcan, apparently with Aston's blessing. The process will reportedly involve testing the engine for emissions, mounting some new lights, and running simulated crash tests. The ride height will likely need to be raised and the gear ratios altered, but nothing will be done to compromise the vehicle's trackability (such as removing any part of the roll cage). The undertaking is expected to cost six figures, which buy another road-going Aston but is hardly a drop in the bucket relative to the Vulcan's purchase price. Certification on a single vehicle type basis might not be feasible in all markets, particularly here in the United States, where two out of the 24 being made are said to reside. "When we went to market, there was hesitation from a few prospective owners because it didn't have a road pack... but RML said they had the ability to do it," Aston Martin chief Andy Palmer told Autocar. "It has taken a bit of time to work out what's possible from an engineering perspective, but we expect four or five owners will take advantage of this. We have the sales of the last two cars currently under negotiation and it looks like the road conversion could be the closer on those deals." The Vulcan is Aston's take on the likes of the Ferrari FXX K and McLaren P1 GTR: a seven-figure supercar designed neither for the road nor for racing, but just for their owners' enjoyment. Like its rivals, Aston Martin organizes special track days for Vulcan owners as part of a complete program, but unlike those mid-engined hybrids, the Vulcan is naturally aspirated, with its engine up front. Lanzante previously announced a similar road conversion option for the McLaren. RML's expertise lies principally in constructing racing cars – particularly touring cars. It previously collaborated with Aston Martin on the AMR1 Group C racer from 1989 (not to be confused with the later LMP1 prototype). It has also undertaken a number of road-car projects, particularly for Nissan (where Palmer used to work), developing such unique concepts as the Micra R, Juke-R and Infiniti Q50 Eau Rouge. Related Video:

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Latest Spectre trailer loaded with cars, action

We've already received our first glimpse of the latest James Bond film, Spectre. But while that 90-second trailer was a bit light on vehicular mayhem, the trailer that aired during last night's NBA Finals game certainly wasn't. The 60-second spot started similarly to the first official Spectre trailer, but it quickly descended into something with a lot more action. Bond's one-off Aston Martin DB10 makes an appearance, as it did in the first trailer, but this time, we get a look at its duel with the Jaguar C-X75 of the film's villain. There are flames. Many flames. Check out the full trailer up top, and keep an eye open come November, when Spectre hits theaters.