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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin DB5 from ‘GoldenEye’ will be auctioned

Think of an Aston Martin DB5 in a Bond film, and you're likely to think of "Goldfinger" — the film and the car are forever linked in cinema history. But it's not the only Bond film with a DB5 chase, as the producers were eager to establish Pierce Brosnan as a credible Sean Connery equivalent, and put him in a DB5 on a mountain road in 1995's "GoldenEye." There was no white Mustang to chase in "GoldenEye," as Brosnan's Bond played with a red, reportedly rented Ferrari F355 driven by Famke Janssen. A few years after the film's premiere, in 2001, the DB5 was sold for $200,000. That doesn't sound fantastical for a Bond car, but at the time it was the most expensive piece of Bond memorabilia ever sold. At the end of the decade, the actual "Goldfinger" DB5 sold for roughly $4 million, which is unlikely to be topped by the "GoldenEye" car this summer. The car is not a barn-find or a lost cinema classic, either, as it has been on display in several museums such as the National Motor Museum in Britain. Bonhams will be auctioning this DB5 on July 13 at the Goodwood Festival of Speed. The car's estimated at $1.6 million to $2.14 million, which is still half or less than half of what the "Goldfinger" car brought in. Still, it's a silver Aston Martin with actual cinema history, and it's believably one of the reasons why restored classic Astons still get resprayed in Silver Birch. Related Video:

Aston Martin will race the Valkyrie hypercar at Le Mans in 2021

Aston Martin will challenge for outright victory in the Le Mans 24 Hours race in 2021 with its Valkyrie hypercar, the British luxury sportscar maker announced on Friday after race organizers rewrote the rules. The governing FIA, who oversee the World Endurance Championship, and race organizers Automobile Club de L'Ouest, revealed earlier that hypercar derivatives would replace prototypes as the top category starting in the 2020-21 season. Aston Martin will field two works Valkyries, powered by V12 normally-aspirated engines, as part of a multi-year commitment to a championship currently dominated by Japanese manufacturer Toyota. The announcement comes 60 years after Aston Martin's sole overall triumph at Le Mans in 1959 with Britain's Roy Salvadori and American Carroll Shelby. Le Mans winner Toyota, meanwhile, has committed to staying in the WEC after 2020 subsequent to the hypercar rules. The Japanese manufacturer said in a statement before this weekend's race at Le Mans' Sarthe circuit that it would continue in 2021 with a hybrid-powered prototype based on the GR Super Sport road car. Track testing of the new car will begin next year. Defending champions Toyota will start on pole position on Saturday after sweeping the front row in qualifying for the third year in succession. "This new era of competition is a fantastic opportunity to demonstrate our credentials not only as a race team against some of the best in the business, but also as a sportscar manufacturer," said Toyota Gazoo president Shigeki Tomoyama. The 2021 Le Mans will also be the 100th anniversary of Aston's first entry at the Circuit de la Sarthe. "I think you'd say from the brand's point of view, there's a little bit of unfinished business to be done," Group Chief Executive Andy Palmer told Reuters. Top Formula One designer Adrian Newey, who has won championships with Williams, McLaren and Red Bull, helped create the Valkyrie. The limited edition road legal version costs in the region of 2.5 million pounds ($3.17 million). "We don't under-estimate the difficulty of an outright win at Le Mans and you never under-estimate the tenacity and resources of Toyota," said Palmer. "On the other hand, we're not coming just to make up the numbers. We're coming here to give it a bloody good shot." Palmer said the new regulations would significantly reduce the costs of competing, without giving details about the likely budget, and hoped commercial rivals McLaren and Ferrari would take up the challenge.