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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Watch $80M worth of Aston Martins tear around new factory

Earlier this month, Aston Martin took possession of the former Royal Air Force base in St. Athan in South Wales. The company will convert the space to new factory that will start producing new cars, including the future DBX crossover, in 2019. That date is quite a ways away, and in the meantime, Aston has a huge empty facility sitting around. So what better to do than take a bunch of Astons there and play with them? In the video above, two of Aston Martin's racing drivers and the company's chief engineer rollick around the massive hangars and open runways. And of course, only Aston's best are on hand for the trio to drive. You'll see vintage and modern racecars, and hypercar royalty such as the Vulcan and One-77, and Bond classics including the DB5 and DB10. The total value of the cars shown is over $80 million at current exchange rates. Although Aston's best is on display in this video, the company does also present arguably its worst product. The Toyota iQ-based Aston Martin Cygnet has a cameo. Clearly Aston has a sense of humor about the microcar to show it in this video. The scene involves the One-77 and Vulcan literally driving rings around it. Towards the end, we also get the briefest of teasers for the DBX crossover. The engineer and racecar drivers peak under the covers of three cars. The first two are the Valkyrie and DBX concepts. They just start to lift the cover on the third vehicle, only revealing some headlight details, when Aston's CEO arrives to inspect the facility. We don't see anything more of this car for the rest of the video. But seeing as the film ends with a teaser drawing of the DBX, and since it will be produced at St. Athan, it's safe to guess that third covered vehicle is the production, or near-production, DBX. Check it all out above. Related Video: