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5 things to know about the Aston Martin Lagonda SUV

Though Aston Martin unveiled its Lagonda Sedan first, we were told that the British ultra-luxury electric/autonomous spinoff brand's first production car would be an SUV. Today, at the 2019 Geneva Motor Show, they took the wraps off an All-Terrain Concept: a battery-powered, autonomous-ready, all-wheel-drive crossover intended to presage that vehicle. We walked around, and sat in, the vehicle with Aston Martin Lagonda chief creative officer and design studio head, Marek Reichman, who provided us with all sorts of interesting insights about this new vehicle, and brand, which is expected to bow in 2021. Here are five things we learned. It Has a Hood for a Reason "The sedan was the most extreme version of this new design language, derived from the proportion of not having to have an engine, exhaust, driveline, or gas tank. This new concept has more of a hood, but by no means a typical SUV profile -- the windshield starts above the front axle line. This is because in an all-terrain vehicle, in all-terrain mode when you're going through snow or rough road, you want to feel protected. You want to see something in front of you." It's Huge Inside "Because of the powertrain, it has more space inside than a Rolls-Royce Cullinan, which is fully a meter [more than 3 feet] longer. Luxury now is about time and space. I can't give you time, but I can give you space." It Has Radical Materials Inside "Just like we are unconstrained by tradition on the exterior, we are similarly unconstrained in the interior. We've used materials that define modern, contemporary luxury. Not like the traditional values of an English country manor. So on the seats we have cashmere. On the key we have Swarovski crystals. On the headliner we have alpaca. And on the door cards, we have silks. This car will be built in Wales and many of these materials come from Wales." It's Luxurious and Utilitarian "Design is about solving a problem. In this case, it's about solving for a customer who needs more practical applications. So we've made the interior flexible. The front seats rotate for a future autonomous mode. But you can get fixed seats up front and move the rear sheets forward to allow room for a third row. Or you can move both rear rows forward and have more room for cargo. It's a redefinition of uses rather than trying to fit something into the box of what an SUV can be." It's Trendy and Anti-Trend "A designer's job is to see if a trend is going to burn out quickly or be long term.

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock

Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.