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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

9 thoughts about the Alfa Romeo Giulia Lusso

The 2023 Alfa Romeo Giulia Lusso is the type of car that reminds you why you love cars in the first place … and why everyone has perhaps gotten a little too practical in their automotive tastes. This is a car filled with life and joy, with controls that speak to you in ways that most other cars and their brands have long ago forgotten. ItÂ’s far from the spiciest Giulia available, but if anything, IÂ’d say the Quadrifoglio overshadowed just how enjoyable the base car is. This was the most time IÂ’ve spent in any Giulia, and whether I was driving my son to school, making the L.A. freeway trek down to the VW ID. Buzz reveal, or whisking through the Santa Monica Mountain roads, the Lusso made the experience extra special. Here are 9 thoughts on the Alfa Romeo Giulia Lusso. 1. All-star steering The steering is just incredible, one of the main reasons I find the Giulia so desirable. ItÂ’s quick and feelsome with a terrific wheel to grip. LetÂ’s talk about D mode, which is the sportiest of the three “DNA” drive modes (N is normal and A is eco). A subtle amount of extra weighting on turn-in is added, and itÂ’s perfect – utterly spot-on and natural. That weighting then lightens as you keep turning through tighter turns, which means the car isnÂ’t fighting against you and allows you to genuinely feel the road free from excess weighting as you make minute adjustments. Steering in N mode is still relatively firm on center, but that turn-in weighting is just a bit lighter. Still great during most of the times youÂ’re driving, but D mode is so, so, so good. All-star, Top 10 board with various Porsches, Mazdas and the surprisingly great Aston Martin DBX on my scorecard. 2. Hey, I actually noticed the brakes! Sadly, the Giulia is not available with a manual transmission. Like a giant tease, though, the brake pedal is closer in size and shape to one from a three-pedal car. Pedal aside, wow are the brakes it's attached to ever good. Wear thin shoes and youÂ’re able to delicately brush the pedal, feeling the calipers brush the rotors in kind. So beautifully modulated. I could see someone finding them a little too responsive resulting in jerking stops, but either stop wearing work boots, try harder or buy a Lexus ES. I donÂ’t usually notice brakes unless theyÂ’re especially good or especially bad/weird. These fall in the former category, and whatÂ’s even more impressive, is that theyÂ’re brake-by-wire.

Stellantis sees vehicle loan durations extended amid banking turmoil

Stellantis is seeing clients seeking longer-term financing and leasing deals for their vehicles as a consequence of higher global interest rates, the carmaker's head for the business said. Chief Affiliates Officer Philippe de Rovira said loans which normally had a three-year maturity were now increasingly moved to four years. "This allows customers to get a car for a monthly instalment that is similar to that they had before," he said. The world's third largest carmaker by sales on Tuesday announced it had completed a plan announced in late 2021 to reshuffle and simplify its leasing and financing operations in Europe. Under its terms, Stellantis created a 50-50 single long term multi-brand leasing company named Leasys with Credit Agricole Consumer Finance. It also set up local joint ventures in European countries for its new Stellantis Financial Services unit, formerly Banque PSA Finance, with BNP Paribas Personal Finance and Santander Consumer Finance. "These banks have always had better funding conditions than those we can have as an automaker," de Rovira said. Benefits of the plan included cutting the number of financing and leasing entities the group runs in each country and the number of IT systems it uses, with expected savings exceeding 30% in this particular area, he added. De Rovira said the group had a huge portfolio of orders it had not yet delivered due to supply chain shortages impacting production. "Demand is not our main issue. The issue is to deliver as fast as we can cars that are in our order portfolio, which is still at record levels," he said. The group aims to expand its corporate leased vehicle fleet to more than one million units in 2026 and to double net income from its so-called banking activities to 5.8 billion euros ($6.3 billion) by 2030. De Rovira said Stellantis was not seeing a downward trend in vehicle pricing. "Probably the significant price increases we have seen in 2021 and 2022 will not be repeated because the context is changing, but for the moment we don't see decreases, we see stabilisation". ($1 = 0.9188 euros) (Reporting by Giulio Piovaccari and Gilles Guillaume; Editing by Jan Harvey) Earnings/Financials Plants/Manufacturing Alfa Romeo Chrysler Dodge Jeep RAM