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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2024 Alfa Romeo Tonale First Drive: An electrifying Italian alternative

MILAN, Italy – Chicken or egg? ItÂ’s often a matter of perspective. In this case, the 2023 Dodge Hornet is based on the 2024 Alfa Romeo Tonale – itÂ’s even built in Italy – yet it was the Dodge that arrived first on American shores. By the narrowest of margins, true, but it happened nevertheless. That leaves the Tonale (pronounced "toe-nal-ay," not "toe-nail") to carve out a premium niche for itself above the buzzy Italian-American.   How? For starters, the Tonale is exclusively available as a plug-in hybrid in the United States. Only Canada and Mexico will get the lower-output, gasoline-only variant. Producing 285 horsepower and 347 pound-feet of torque combined, the plug-in powertrain consists of a 1.3-liter turbocharged four-banger and six-speed automatic transmission up front and a 121-horsepower electric motor on the rear axle. ThereÂ’s no physical connection between them, so power from the gas engine canÂ’t be sent rearward or vice versa. That means the Tonale is effectively rear-wheel drive when in electric-only mode. It can run like that for more than 30 miles if the 15.5-kilowatt-hour battery is fully charged, which requires about 2.5 hours on a level 2 setup. Provided you donÂ’t ask more of the powertrain than the battery and motor are able to deliver, it will putter along in combustion-free silence. Mashing the throttle will engage the gas engine no matter what hybrid mode youÂ’re in; more on those below. The standard Tonale is equipped with a MacPherson strut suspension with Frequency Selective Damping (FSD) shocks. They may sound like fancy electronic dampers but FSD shocks do their magic without any digital intervention. While not as sharp as performance-tuned shocks, nor as comfortable as those engineered to deliver the best ride, they offer a solid balance that is much less costly or complex than the adaptive setup that comes standard on the range-topping Veloce model. The VeloceÂ’s adaptive suspension is incorporated into Alfa's "DNA" drive mode selection system, tightening up in “Dynamic” and backing off in “Natural” and “Advanced Efficiency.” The TonaleÂ’s other sporty add-ons — aluminum steering column-mounted paddle shifters, aluminum pedals and red Brembo calipers with white Alfa Romeo script — are part of the “High Performance Driving Package,” which is optional on the mid-range Sprint and baked into the Veloce. The hybrid modes mentioned earlier exist outside the D-N-A dial.

Alfa Romeo Milano EV teased in camo ahead of April reveal

The Alfa Romeo Milano is officially set to be revealed on April 10 this year as the Italian company’s first fully-electric vehicle. In addition to a reveal date, AlfaÂ’s given us some photos to pore over and get an idea of what the Milano will look like when the wrappings are taken off. For starters, though, donÂ’t get too excited about the prospect of buying one. The Milano is expected to be sold in Europe and perhaps other international markets, but not in the U.S. ItÂ’s said to be related to the Jeep Avenger, which is another small EV we donÂ’t get on this side of the pond. Just like the Avenger, the Milano is a small subcompact crossover that appears to be one size smaller than the Tonale, which is sold here. Alfa promises that itÂ’s taking this project just as seriously as any from a dynamics perspective, though, touting that engineers from projects like the 4C, 8C and Giulia/Stelvio Quadrifoglio are ensuring the Milano lives up to AlfaÂ’s high standards through testing at its Balocco test track.  If we ever get to drive it, weÂ’ll be sure to test AlfaÂ’s claims that it will be the best in its class for dynamics and handling. As for the design, the Milano is a stubby little SUV with what appears to be a fairly strongly raked rear window. The camo in front only does so much to cover up AlfaÂ’s traditionally triangular trefoil grille. Its wheel and tire package is shockingly big for such a small vehicle as it wears massive 20-inch wheels wrapped in low-profile Michelin Pilot Sport EV performance tires. Despite the Milano launching as an EV, itÂ’s expected to offer gasoline variants, too. We analyze the possible powertrain options in our most recent report about the Milano, but all of our questions should be answered in April this year, so stay tuned for news on the first electric Alfa. Related video: 2023 Dodge Hornet GT