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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

It's finally here! | 2017 Alfa Romeo Giulia First Drive

There's been an Alfa Romeo Giulia-shaped hole waiting to be filled in the American car market for what feels like forever. A couple years ago, Alfa rejoined the US car party with the flawed but hugely entertaining 4C, reigniting passions after a decades-long absence but leading to little in the way of sales volume. That single offering acted only as a tease for those wanting a properly practical, five-person sports sedan. After a true-to-Italy leisurely wait, the Giulia has arrived. The 2017 Alfa Romeo Giulia puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/BMW 3 Series suspects. Even better, the new Italian-made sedan comes packed with some heavy artillery, the top Quadrifoglio model offering 505 horsepower and returning a 3.8-second 0–60 mph run as well as a shockingly quick Nurburgring Nordschleife time of 7:32 – which, for the record, makes it the fastest four-passenger production car around the 12.9-mile circuit. For context, that's six seconds quicker than a Lamborghini Gallardo LP570-4 Superleggera, and a full 20 seconds faster than a BMW M4. Our first taste of the highly anticipated Giulia brought us to Sonoma Raceway and some local roads nearby in California's wine country. As we approach the pack of cars warming in pit lane, there is further evidence that the Giulia Quadrifoglio is serious: its Ferrari-derived 2.9-liter twin-turbo V6 sounds snarly and sweet, and cars passing on track report raspy exhaust coughs between shifts. When you go to get in, there's a slight chance of bumping your head on the low-slung roof – wouldn't be an Italian car without an ergonomic quirk, right? The test car appears to be equipped with a full gamut of options: leather across the dash, carbon-fiber trim breaking up the bovine bits, an Alcantara- and leather-covered steering wheel, and the standard eight-speed automatic (the only transmission option for US-market Giulias). This is a distinctly Italian execution, with unique details like green and white top-stitching. But there are also splashes of conventional design throughout, including the analog tach and speedo with a multifunction screen positioned between them, and a steering wheel flanked by tall aluminum shift paddles that are attached to the column and remain stationary.