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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

‘Yee haw’ in Italian - Alfa Romeo Giulia is the Car of Texas

You can't underestimate the visceral pull of the new Giulia Quadrifoglio's 505 horsepower wrapped in Alfa Romeo's sweet, seductive sheetmetal. Autoblog said the hottest Giulia "puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/ BMW 3 Series suspects." The Quadrifoglio delivers 60 mph in 3.8 seconds and laps the Nurburgring Nordschleife in just 7:32. This makes it - for the moment - the fastest four-passenger production car around the 12.9-mile circuit. Austin's Circuit of the Americas F1 venue isn't Germany's Nordschleife, but that's where the Texas Auto Writers Association gathered for its annual Spring Roundup - some 50 auto writers, broadcasters and bloggers evaluating 40-plus cars and crossovers in 11 categories, with best-of-class wins such as Performance Car of Texas, Family Car of Texas and – ultimately – best of show, the Car of Texas. In a vote as out of the blue as that one back in November, Giulia got the nod. When evaluating a Car of Texas at a track, the Giulia Quadrifoglio is a no-brainer. Beyond its brute power is a linear dynamic behind the wheel, even if the track's official road speed for this event was 60 miles per hour. Competing against it in the Performance Sedan category were the Dodge Charger R/T and SRT Hellcat, along with a Lexus GS F and VW Jetta GLI. Beyond its surfeit of power is the Giulia's raucous personality and – we'll admit – novelty. Many of the younger journalists at COTA had only vague memories of the brand. This was also, regrettably, a relatively weak grouping of performance machinery. The headliners – such as the Mercedes-AMG GT S and Nissan GT-R – were prominent, but cars most likely to be tagged a Car of Texas, such as a Shelby Mustang or hot Camaro, weren't. Ford brought only its Focus RS, and GM execs have deemed regional press events not worthy of their attention. Also, both BMW and Audi were no-shows, although – in defense of the Giulia – the M3 and Mercedes-AMG C63S were whipped by the Alfa in at least one recent hot sedan comparison. In short, Alfa swept a smallish field. But a win's a win, and every win bodes well for Alfa, even in a market where the first car is a truck, and the second car might be a second truck. Related Video: Auto News Alfa Romeo Ownership Luxury Performance Sedan no ribbon