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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo to offer 4C buyers choice of headlights [w/poll]

Typically an automobile will lose some of its more radical design elements on the road from concept to production, but Alfa Romeo has done things a little differently with the 4C... at least, that is, when it came to its headlights. When the sports car concept first debuted at the 2011 Geneva Motor Show, it had an intriguing, glowing headlight design that seemed more stylish than functional. The headlight design stayed the same when Alfa repainted the concept from matte red to liquid silver for the Frankfurt Motor Show later that year, but when the 4C debuted in production form two years after concept's first showing, its headlights weren't any less strange. If anything, they were even more so, taking on a form that only a fly's optometrist could love. Things took a more conventional (and eye-pleasing) turn earlier this month when Alfa revealed the 4C Spider concept with not only a different roofline but also a new set of headlights. Those units are expected to make their way to production when the 4C Spider is finalized, but word has it that the roadster won't be the only one to get them. According to Autocar, the Italian automaker will offer new buyers of the 4C coupe the option to fit the Spider's headlamps instead of the strange-looking units on the hardtop model. The Spider, meanwhile, will only get the more conventional units. We've reached out to Alfa Romeo for confirmation, and have yet to hear back as we go to publish, but either way, the 4C remains – for the time being – a piece of forbidden fruit that we only wish we could get in the States as Alfa continues to plot its eventual return to the North American market. Featured Gallery Alfa Romeo 4C Spider Design Preview Related Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Autocar Alfa Romeo Convertible Coupe Performance alfa romeo 4c alfa 4c alfa romeo 4c spider