1993 Alfa Romeo Spider on 2040-cars

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Alfa Romeo's next GTV could arrive as an electric flagship sedan

Like every brand under the Stellantis umbrella, Alfa Romeo has until 2030 to prove it deserves to live. It's reportedly planning a major overhaul that could bring the well-known GTV nameplate back to the range on an electric sedan. Newly-minted company boss Jean-Philippe Imparato recently said he's "very interested" in making a modern-day GTV, though he significantly warned nothing was set in stone yet. British magazine Autocar understands that all options remain on the table, and one of them is putting the GTV emblem on a battery-powered sedan with a coupe-like roof line. Simultaneously GT and EV, it would be the Italian firm's answer to the BMW i4, among other sedans. It would slot at the very top of the lineup, at least in terms of price and probably in terms of performance. If the rumor is accurate, it would mark the first time the GTV nameplate appears on a four-door in the Alfa Romeo portfolio. It's been used on a number of models since its introduction on a gorgeous, Bertone-designed coupe in 1965, and they've all had two doors. Alfa Romeo came close to dusting off the GTV nameplate on a two-door version of the Giulia which would have been aimed at the BMW 4 Series and Audi's A5 line. While this strategy would have followed tradition (the original GTV was closely related to the original Giulia), the project was canned at an advanced stage due to a perceived lack of demand. Had it been launched, it would have offered a 50/50 weight distribution and about 600 horsepower. Alfisti who find the idea of an electric, four-door GTV unpalatable shouldn't worry yet. Insiders told Autocar that the nameplate might alternatively make a comeback on hybrid coupe; its fate hasn't been decided yet. Of course, it could also not return and remain in the history book, where it's been since the last GTV retired in 2004. What's seemingly certain is that new Alfa Romeo models are around the corner. One is the production version of the Tonale concept, which was reportedly delayed by Imparato earlier in 2021 due to issues with the hybrid system that will be available at launch. Replacements for the Giulia and the Stelvio are said to be in the pipeline, too.  Related Video: Green Alfa Romeo Electric Future Vehicles Performance Sedan

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.