1992 Alfa Romeo Spider Veloce on 2040-cars

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Fiat gets into the classics game with 'Reloaded by Creators' program

Classic vehicles help modern buyers make new connections to a carmaker's modern offerings. That's why in little more than a month we've seen Jaguar announce a continuation run of the D-Type, Porsche get a show at the Petersen Museum in Los Angeles, Land Rover plan to restore a Series I, and Jay Leno celebrate the 1942 Dodge Carryall. Fiat Chrysler already has a heritage division, but the vintage department takes a new step into its history with the "Reloaded by Creators" service. Said to be inspired by retail programs at museums, Reloaded by Creators will see FCA Heritage source and buy noteworthy classics from the Abarth, Alfa Romeo, Fiat, and Lancia brands, restore them to original spec, then sell them to collectors. When Roberto Giolito, head of FCA Heritage, broke the news at Retromobile in Paris, he also revealed the first five offerings: three "ultimate classics" in the Alfa Spider IV serie (1991), Lancia Fulvia Coupe Montecarlo (1973), Spidereuropa Pininfarina (1981), and two custom cars in the Alfa Romeo SZ (1989) and Lancia Appia Coupe (1959). The ultimate classics represent the last of their kind to be built, not necessarily according to model year, but with respect to design and engineering - no major model changes followed. The Lancia Fulvia Coupe ceased production in 1976; the limited edition 1973 Montecarlo model celebrated the car's victory in the 1972 Montecarlo Rally and still wears the original license plates. The 1981 Spidereuropa Pininfarina comes from the beginning of the end of production; after building the Fiat 124 Sport Spider for US-only sale from 1975 to 1983, Pininfarina resumed manufacture in Europe in 1982 and bestowed the new name. The Alfa Spider went out of production in 1993, the 1991 Series IV example for sale here has been in FCA's collection since it was built, used for technical testing. As for the custom cars, Lancia built a variant of its third-generation Appia as a coachbuilt chassis. Pininfarina bodied the 1959 model for sale here, and Fiat showed it first in Paris. Fiat used the funky, Zagato-designed, thermoplastic-composite-bodied, 1989 Alfa Romeo SZ for testing at the carmaker's Balocco circuit. Only around 1,000 SZ models emerged from the factory during a two-year production run. Each vehicle will come with a certificate of authenticity and be guaranteed by FCA, plus be featured on the FCA Heritage site.

Future Classic: Alfa Romeo Milano

While the glory that was Alfa Romeo may be in the past on this side of the Atlantic, there still remains evidence of Italianate greatness on used car lots and in new car showrooms: stunning sports cars of graceful lines (if unreliable electronics), colorful sport utility vehicles of modest power and functionality, and a smattering of older sedans — or, “family saloons” — that, in 2023, might be called classic. Take, for example, the Alfa Milano. Why is the Alfa Romeo Milano a future classic? Launched on May 17, 1985, the car was born as the Alfa 75 in Italy, named to celebrate the 75th anniversary of the companyÂ’s founding in Milan. Unlike many Alfas of jaw-dropping beauty, the angular, pseudo-boxy Milano wedge, as it was called in America, was primarily about the engine. Sold between June 1986 and August 1989, the Milano was initially offered in three trim levels: Silver, Gold, and Platinum. Each level was equipped with more and more goodies, with the Platinum stocked with leather, a sunroof, ABS brakes, and a limited-slip differential. All of these models had a 2.5-liter, SOHC version of the Busso V6, producing 154 horsepower. It was nicknamed after its creator, Giuseppe Busso.  ItÂ’s worth noting that smaller engines were offered in Europe, and during the carÂ’s lifecycle there, they were replaced by a novel "Twin Spark" four-cylinder unit, which featured two spark plugs per cylinder, allowing for more efficiency and power. Initially, Milano was designed to compete with a new-ish class of European sports sedans like the Mercedes-Benz 190 and the BMW 3 Series. Under the Milano's skin was a modest rear-wheel-drive chassis with bits borrowed from AlfaÂ’s motorsports heritage: torsion bars and shock absorbers up front and a De Dion tube with shocks and coil springs in the rear (the De Dion "Dead Axle" setup was chosen as it reduced the unsprung weight in comparison to a live rear axle). In its day, the Milano was boarderline-quirky in an Italian way, battling an often deserved reputation for questionable reliability but undeniably handsome (in rosso Alfa, of course) and a joy to drive on challenging roads with its gutsy six and rear-wheel-drive platform. What is the best example of the Alfa Romeo Milano?

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers