1991 Alfa Spyder Veloce on 2040-cars

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CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Giulia, Stelvio to get special editions, one more refresh

Alfa Romeo has made its plans perfectly clear. It’s going EV, and that means that the Giulia and Stelvio as they exist today with powerful gasoline engines will eventually cease to exist. However, weÂ’re still a few years away from that electric future, so Alfa has a little time to play its current models out with style. We asked senior VP of Alfa Romeo Larry Dominique what we should expect from Giulia and Stelvio in between now and the switch to electric, and he was happy to give us a glimpse at whatÂ’s ahead. “So what weÂ’ve done is develop these buzz models,” Dominique tells us. “The first one is the Estrema, which weÂ’ve already announced and weÂ’re launching it with 2023 production in May. This fall, weÂ’re going to start talking about other things like a Lusso Edition and Competizione Edition and things like that.” WeÂ’ve already heard about the Estrema, but the Lusso Edition and Competizione Edition are both new. The Lusso, if Alfa remains consistent, will likely be a luxury-centered version of the Giulia and Stelvio. ItÂ’s the Competizione that has our attention. Similar to the Estrema, this model sounds like it would be directed toward enthusiasts and feature some performance upgrades. “So weÂ’re going to look at these different components, different parts, QV parts on a Veloce and things like that,” Dominique said. “Unique color combinations and unique colors.” Adding QV (Quadrifoglio) parts to non-Quadrifoglio models is a similarly enticing proposition. We can hope that it comes to pass, because this would result in some rather aggressive-looking Giulias and Stelvios that donÂ’t come with a Quadrifoglio price. Looking into the somewhat more distant future, Dominique says that the current generation Giulia and Stelvio will get one final refresh for the 2024 model year.  “In 2024 model year, weÂ’re going to have a final minor change for Stelvio and Giulia,” Dominique continued. “So youÂ’re going to see some changes visually inside and outside, associated with that. And weÂ’ll continue with the buzz model strategy, even though we have the 2024 change coming at the same time.” If youÂ’re a Giulia or Stelvio fan (as we tend to be), this final refresh car is bound to be a desirable one. Instead of dwindling away without any attention, Alfa is singing its gas-powered Giulia and Stelvio out with a little love before theyÂ’re officially put out to pasture in favor of electric models.