1991 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo teases million-dollar supercar debut for August 30

The long-rumored and limited-edition Alfa Romeo supercar will see its debut August 30. The brand teased an intake grille on Twitter with the line, "The courage to dream. It’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream." We're also informed that the happening will be livestreamed from the Alfa Romeo Museum in Arese, Italy. The location was foreshadowed by brand CEO Philippe Imparato in February, when he said, "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want." August 30th: “Il coraggio di sognare”. ItÂ’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream. pic.twitter.com/3hQjs4xBtQ — Alfa Romeo (@alfa_romeo) July 4, 2023 Reports say the something could be called either the 33, a call to the original Tipo 33 race car and Stradale of 1967. Both versions of the T33 are legendary in the brand's history, although both were powered by the 2.0-liter V8 in the competition variant. The 6C name that's been bandied for years would recall six-cylinder Alfas from the late 1920s to the early 1950s, and slot between the here-and-gone 8C Competizione supercar and 4C sports car.       This new beast will be a V6, that much we know. Reporting agrees that the Maserati MC20 Cielo roadster will provide the bones. Maserati's flagship is built on a carbon tub sprouting front and rear aluminum subframes, same as the 4C's construction, the Maserati built in the same Modena facility as the retired 4C. The Alfa Romeo-branded Formula 1 team might be contributing chassis tweaking suggestions; the supercar reveal happens the same weekend as the Italian Grand Prix at Monza, making for a natural crossover showcase. Sources differ on the engine. Some believe the entire MC20 Cielo package makes the jump, including the twin-turbo 3.0-liter Nettuno V6 making 621 horsepower and 553 pound-feet of torque. It's said engineers will add at least one electric motor to bump output to around 800 hp. Others believe it'll be the twin-turbo 2.9-liter V6 from the Giulia Quadrifoglio, tuned up to 539 hp and 443 lb-ft in the limited-edition GTAm. Production and price guesses are all over the map. Autocar says only 33 examples are coming out of Modena.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.