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Aston Martin applies to trademark 'Vanguard' name

Aston Martin hit up three trademark registration offices in an effort to reserve the name "Vanguard." The automaker from Gaydon sent two requests to the European Union Intellectual Property, one to the Japan Patent Office, and one to the U.S. Patent and Trademark Office on March 22. CarBuzz discovered the filings and suspects the name could be applied to the carmaker's first battery-electric vehicle. We've no idea if that's correct, but it sounds like a fine guess. Two years ago, then-Aston Martin CEO Tobias Moers told Motor Trend the automaker would overhaul its conventional lineup in 2023, launch the luxury automaker's first EVs in 2026, and convert half the lineup to electric cars by 2030. Other reports from last year indicated the brand would offer an electrified version of every model in the range by that year, and launch an EV in 2025. The new Vanquish is expected to arrive in 2025 with a hybrid powertrain, and there were suspicions awhile back that it would offer an electric option. The questions are, is the Vanguard the name for the rumored electric Vanquish? And if Vanguard ends up being used anywhere, and that use is on an EV concept or production car, has the timetable for that car's appearance changed? Filing a trademark often happens in the final year or two before debut. Aston Martin just applied for the DB12 name; we expect that car on the market in less than a year. A similar span separated the Valkyrie, 2001 Vanquish, DBS trademarks from their launches. On the other hand, the Cygnet got trademarked here two years before its launch, the DBX, five. Our guess is that we'll see the EV before the timeline we might have expected in 2021. This is the brand's 110th anniversary year, after all. Between that, the raft of new product on the way, and a stunning start to the Formula 1 season, why not take advantage of the momentum. Company boss Lawrence Stroll might also want to show investors — both those who could inject more money and those who might be trying buy a large share — that the company is ready to ride the alternative energy tide the appropriate way this time, as opposed to its last electric effort, the Aston Martin Rapide E. The electrification is anticipated to commence this year with the arrival of the V8-powered plug-in hybrid powertrain in the Valhalla, and could be bolstered by a mild hybrid system in the updated DB11 thought to be renamed DB12.

Future Classic: Alfa Romeo Milano

While the glory that was Alfa Romeo may be in the past on this side of the Atlantic, there still remains evidence of Italianate greatness on used car lots and in new car showrooms: stunning sports cars of graceful lines (if unreliable electronics), colorful sport utility vehicles of modest power and functionality, and a smattering of older sedans — or, “family saloons” — that, in 2023, might be called classic. Take, for example, the Alfa Milano. Why is the Alfa Romeo Milano a future classic? Launched on May 17, 1985, the car was born as the Alfa 75 in Italy, named to celebrate the 75th anniversary of the companyÂ’s founding in Milan. Unlike many Alfas of jaw-dropping beauty, the angular, pseudo-boxy Milano wedge, as it was called in America, was primarily about the engine. Sold between June 1986 and August 1989, the Milano was initially offered in three trim levels: Silver, Gold, and Platinum. Each level was equipped with more and more goodies, with the Platinum stocked with leather, a sunroof, ABS brakes, and a limited-slip differential. All of these models had a 2.5-liter, SOHC version of the Busso V6, producing 154 horsepower. It was nicknamed after its creator, Giuseppe Busso.  ItÂ’s worth noting that smaller engines were offered in Europe, and during the carÂ’s lifecycle there, they were replaced by a novel "Twin Spark" four-cylinder unit, which featured two spark plugs per cylinder, allowing for more efficiency and power. Initially, Milano was designed to compete with a new-ish class of European sports sedans like the Mercedes-Benz 190 and the BMW 3 Series. Under the Milano's skin was a modest rear-wheel-drive chassis with bits borrowed from AlfaÂ’s motorsports heritage: torsion bars and shock absorbers up front and a De Dion tube with shocks and coil springs in the rear (the De Dion "Dead Axle" setup was chosen as it reduced the unsprung weight in comparison to a live rear axle). In its day, the Milano was boarderline-quirky in an Italian way, battling an often deserved reputation for questionable reliability but undeniably handsome (in rosso Alfa, of course) and a joy to drive on challenging roads with its gutsy six and rear-wheel-drive platform. What is the best example of the Alfa Romeo Milano?

You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg