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Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video:

B.A.T. Alfa Trinity, some of the world's most famous concept cars, are up for auction

Of the cars that never saw production, there are a handful that nevertheless have had an outsized influence. Among the most famous are the wild Berlinetta Aerodynamica Technica (B.A.T.) concepts commissioned by Alfa Romeo in the mid-1950s. Three B.A.T. Alfas were created by Italy's Bertone design house and were unveiled at succeeding Turin auto shows in 1953, '54, and '55. The cars are now coming up for auction for the first time as a group at RM Sotheby's Contemporary Art Evening Auction in New York on October 28. The first of the trio was B.A.T. 5, which like its successors was built on the Alfa 1900 Sprint production chassis. The goal of the B.A.T. 5 was aerodynamic efficiency, and the car boasted a cD of 0.23. Aiding the cause were covered front wheels, a greenhouse with steeply curved side glass, and twin tail fins. The second concept was B.A.T. 7, from 1954. It has the wildest styling of the trio, with sharply curved tail fins. It also has the lowest drag coefficient, at 0.19. B.A.T. 9, from 1955, was the most production-feasible of the group. It features an Alfa Romeo shield grille at the front and exposed headlights with clear covers. All three are credited to Franco Scaglione, working with Nuccio Bertone. They were seen together for the first time at the 1989 Pebble Beach Concours d'Elegance. They would appear together again at Pebble Beach in 2005 and at Bertone's 80th-anniversary celebration in 1992. The cars were acquired by a single owner sometime after their first Pebble Beach appearance. The ability to acquire all three at once is part of what makes this an extraordinary opportunity. The B.A.T. Alfas are being sold as a single lot and are expected to bring between $14 million and $20 million.

Sergio Marchionne wants Alfa Romeo back in F1

It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.