1989 Alfa Romeo Spider Veloce on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric

Lazzarini dreams up Ferrari-powered, Hennessey-tuned Alfa Romeo 4C

If there are any two firms you could count on to shoehorn a Ferrari V8 into the back of an Alfa Romeo 4C, they would almost certainly be Lazzarini Design and Hennessey Performance. The former already dreamt up doing the same with a Fiat 500, and the latter has been shattering records with a similar conversion performed on a Lotus Elise to turn it into the Venom GT. What you see here is their lovechild. Designed by Lazzarini and enhanced by Hennessey, the 4C Definitiva does – at least in theory – what Maserati was not prepared to do: shoehorn a Ferrari-sourced V8 engine into the back of Alfa's nimble little sports car. The powerplant is borrowed from the Ferrari 458 Italia and tuned by Hennessey to produce a claimed 738 horsepower and 532 pound-feet of torque. In a package weighing just 2,100 pounds, that's said to be enough to propel Frankenstein's four-wheeled monster to 60 miles per hour in a scant 2.5 seconds and across the quarter-mile in 9.5 seconds at 137 mph. Those are LaFerrari levels of performance. As you can see, the engine transplant calls for a widened rear track, and is accompanied by more aggressive aero as well. Of course, the design may be little more than an idea at the moment, but Lazzarini is apparently looking for customers to commission the first examples, at a reported price of 260,000 euros, which is about five times the going rate for a stock 4C and more than Ferrari gets for the 458 Speciale. Whether it's worth that much is one question. Whether Lazzarini and Hennessey could actually deliver on the promise is an even bigger one. Featured Gallery Alfa Romeo 4C Definitiva by Lazzarini Design View 10 Photos News Source: Lazzarini Design Aftermarket Alfa Romeo Coupe Concept Cars Supercars Hennessey alfa romeo 4c alfa 4c