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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

2019 Alfa Romeo Stelvio Quadrifoglio Review | Heck of a third impression

The 2019 Alfa Romeo Stelvio Quadrifoglio does not make a good second impression. The first impression? A-OK, as you approach its distinctive Alfa face, admire its tight proportions and wonder why someone would paint it something other than Alfa Rosso. It's so definitely not German, which counts for a lot should you live in a neighborhood where everyone drives a black BMW or silver Audi. That this Stelvio costs $94,340 seems steep, but at least it has the looks to back it up. Then you pull the door handle and the action is eerily reminiscent of a Dodge Dart. The door opens and the sound and feel are just a bit hollow. You sit down inside and press a button, any button, or turn a knob. The plastic feels cheap and the action is flimsy. It's basically the exact opposite of what you get in an Audi or Porsche. Even their touch-sensitive controls emit a hearty click. Car journalists may go on about "soft-touch materials" in cars, but it’s the switchgear that one ultimately interacts most with. If the volume knob feels Fisher-Price, who cares that the dash and just about every other interior surface is covered in leather? To be fair, the Alfa's cabin is indeed covered as such, and since this is the Quadrifoglio, it gets green and white stitching with carbon fiber trim. It certainly doesn't look cheap, even if it definitely feels it and sounds like it given the duo of distinctive rattles that had already developed in a press car with a mere 3,400 miles on it. There's also the infotainment system, which is highlighted by an 8.8-inch screen that doesn't take good advantage of its sizeable real estate. There's a control knob with accompanying Menu and Option buttons. It's better than Lexus Remote Touch, but that's a bar previously used at a corgi agility competition. Rival systems are easier to use (not to mention FCA's own Uconnect touchscreen) and appear more state-of-the-art (because they are). It's very possible that a prospective luxury SUV shopper would stop right there, never even bothering to go on a test drive. If they'd just come from a Porsche, Audi or BMW store, it's particularly easy to see that happening. Of course, it's the test drive where the Alfa Romeo Stelvio Quadrifoglio makes its third and best impression. It's as sizzling and wild as you might have heard. The delicacy and immediacy of the controls are immediately noticed.

Alfa Romeo Giulia runs the Nurburgring

Usually when spying a pre-production car, the goal is to figure out what it looks like underneath the camouflage. However, that's not a concern with his video of a heavily concealed Alfa Romeo Giulia Quadrifoglio because the design was already fully revealed. Instead, this is an opportunity to listen to the upcoming sports sedan lapping the Nurburgring. For a vehicle with just 2.5 years of development by only 11 people, the Giulia certainly makes all the right noises. The twin-turbocharged 3.0-liter V6 engine has a growling note as the sedan speeds away, and there's no audible turbo whistle – at least in this clip. The sound is angry but still somewhat subdued for a mill making 510 horsepower. The test driver here is really pushing things, and the tires are squealing through practically every corner. The Alfa's rear end even steps out a little a few times. The Giulia is slated to arrive in the US in the first half of 2016. In the meantime, we look forward to seeing the sedan again at the Frankfurt Motor Show in September, where some additional powertrains are rumored to debut. Related Video: