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2018 Alfa Romeo Stelvio Drivers' Notes | Italy's last savior

Alfa Romeo may be beloved by enthusiasts, but the brand has always had a rough go in the United States. Sure, we may look back fondly now at cars like the Spider, Milano and Giulia, but those models never had the impact of their German or British rivals. Slow sales and a reputation for poor reliability killed Alfa in the U.S. more than two decades ago. The automaker is back with cars like the 4C, Giulia and, most important, the 2018 Stelvio crossover. The Stelvio needs to sell well if Alfa has any hope of staying alive in America. Sure, it may not be as sharp or as handsome as the Giulia, but the market demands crossovers, so that's what it'll get. The Stelvio is jumping into a tough and highly contested segment. Rivals like the Porsche Macan, Jaguar F-Pace, BMW X3 and Mercedes-Benz GLC-Class are all strong competitors with handsome styling and sporty driving dynamics. The Stelvio is going to have to really shine to make a dent. Associate Editor Joel Stocksdale: The Alfa Romeo Stelvio feels very much like a bigger, taller Giulia. While this does mean that it feels a bit less nimble and frisky, it also means that it's one of the best drivers in its class. Under the hood is the same turbocharged 2.0-liter four-cylinder making 280 horsepower. It feels just right for this crossover. It's happy to sit at low rpm on the highway, but also delivers brisk acceleration when tromping on the gas. It even sounds good, providing a growly snorty sound when accelerating. It's sort of like a grown-up version of the engine in the Fiat 500 Abarth. Ride and handling are well-balanced, too. Steering is very quick, and the whole vehicle feels remarkably light. It leans significantly more than the Giulia in turns. But as crossovers go, the Stelvio is a great handler. The ride is on the stiff side, but far from punishing. I do wish the steering was a little heavier, and that the weight built up more progressively. It feels a little less communicative than I'd prefer. The Giulia connection continues inside, but this time we wish they weren't so similar. Though the dashboard is an attractive shape, there are quite a few low-rent plastics strewn about. A number of the knobs feel chintzy, too. There's not a lot of knee room up front, either, and the seat could use a few more adjustment options. One thing the Stelvio's interior nails, though, are those wonderful shift paddles.

Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li