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Standard Alfa Romeo Giulia still looks beautiful in Geneva

No matter how many times we see the Alfa Romeo Giulia, it continues to be a beautiful sports sedan. The top-spec Quadrifoglio is a fantastic looking four-door, but even the base model and Super trim on display in Geneva retain the model's attractive looks. The standard versions lose the big vents and more aggressive look from the Quadrifoglio, but their simplified shape is still gorgeous. Alfa packs the cars with tech, too. At least in Europe, base models get standard forward collision warning, autonomous emergency braking, lane departure warning, and a 6.5-inch infotainment system. The Super adds leather and 17-inch wheels, and an optional Sport Pack includes Xenon headlights a sport steering wheel, and aluminum trim on the dashboard, center console, and door panels. Finally, the Quadrifoglio aims for performance with carbon fiber parts on the roof, hood, and front splitter, and the options include carbon-ceramic brake discs, and carbon fiber seats. In Europe, customers will have the option of a 2.2-liter diesel with 150 or 180 horsepower, a 2.0-liter turbocharged gasoline engine with 200 hp, and the fire-breathing 510-hp 2.9-liter twin-turbo V6, which is exclusive to the Quadrifoglio. We don't get the oil-burner in this country, but Alfa says the North American version of the 2.0-liter has 276 hp. The Quadrifoglio makes 505 hp here. According to Alfa's latest product plan, the Giulia should arrive at dealers in the US sometime in 2016, possibly late in the second quarter. Prices for the full range still aren't official, but the Quadrifoglio would reportedly sell for around $70,000. Related Video: New Alfa Romeo Giulia • The new Alfa Romeo Giulia , making its debut at the Geneva International Motor Show, will be available in three trim levels (Giulia, Super and Quadrifoglio) and six new engine versions:150 and 180 HP 2.2-litre diesel with 6 speed manual or 8 speed automatic transmission, the 200 HP 2.0-litre petrol engine with 8 speed transmission and 510 HP 2.9-litre V6 BiTurbo petrol engine with 6 speed transmission. • From April 15th it will be possible to order the new Giulia progressively in all markets throughout the EMEA area. • The supreme expression of the meccanica delle emozioni (mechanics of emotion), the new Giulia offers distinctive Italian style and optimal weight distribution across the two axles, the new sophisticated Alfa™Link suspension system (Alfa Romeo patent) and the most direct steering in the market segment.

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt