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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

It's the Alfa Romeo Brennero after all

In an "X-Files" television episode called "Teliko," the show changed its usual tagline during the title sequence from "The truth is out there" to "Deceive, Inveigle, Obfuscate." Both taglines would apply to the mystery around the name of Alfa Romeo's coming subcompact SUV. For the longest while, based on information from unnamed sources, the urban runabout twinned with Europe's Jeep Avenger was expected to be named the Alfa Romeo Brennero, honoring Italy's Brennero Pass (Brenner Pass in English). Then automaker design head Alejandro Mesonero-Romanos said something to Autocar over the summer that led Autocar to write, "that name was ruled out by Mesonero-Romanos." Autocar didn't quote the designer's words used to dismiss the expected name, it only quoted what came next, Mesonero-Romanos saying, "The model name is now decided. it will be Italian and it will be beautiful. But more than that, I cannot say for now." Maybe we’ve known it all along.#AlfaRomeo pic.twitter.com/dE10xGYXwO — Alfa Romeo (@alfa_romeo) December 6, 2023 The decided, Italian, beautiful name is Brennero. That's what we get from an automaker post on X bearing the caption, "Maybe we've known it all along," and a 15-second animation flashing four GPS coordinates. One coordinate picks out Alfa RomeoÂ’s history museum, the Museo Storico, another the Balocco Proving Grounds, another the Stelvio Pass, and finally, the Brennero Pass. This post could be considered Alfa answering its own question from June of this year — a month before Mesonero-Romano's supposed denial — with the caption, "A game-changing #SportyUrbanVehicle is on the horizon. What will be the name of our new Alfa Romeo? Take a guess in the comments below." Speculation has gathered around a few hard points. The Brennero sits on the CMP/e-CMP platform utilized by the Avenger, the Fiat 600, the Peugeot 2008, and the DS 3 Crossback. In electric form, it fits the Avenger's 54-kWh battery and front axle e-motor making the same 154 horsepower and 192 pound-feet of torque, and will likely get around the same 248 miles on a charge on the WLTP cycle. As the new entry-level offering beneath the Tonale, if the Brennero adopts Avenger dimensions, the Brennero will be about 16 inches shorter than the Tonale, its roof about three inches lower. More speculative speculation supposes there could be a dual-motor all-wheel-drive Brennero evolved from the drivetrain in the Avenger 4x4 Concept.

Alfa Romeo to develop a large car in the United States

MILAN — Itay's Alfa Romeo will work on a new large car in the United States to be launched in 2027, the brand's head Jean-Philippe Imparato said on Friday, adding however the group had not yet decided where to manufacture it. Imparato said the step was key to tailoring the design for overseas markets, helping Alfa Romeo to strengthen its position as an international premium brand of carmaker Stellantis. "Our offer for a large size vehicle must fit international markets, American, Chinese, European," he said during a media call, a day after parent Stellantis released first half results. Alfa Romeo is still assessing whether the new model will be an SUV or crossover bigger though it already has Stelvio with Tonale on the way, or a sedan bigger than Giulia, but it will probably not be an SUV as large as BMW's X5 or X6, Imparato said. He told Automotive News that the vehicle could be a mix of the two vehicle types, perhaps not unlike the new Toyota Crown. "We want to find the right mix," he said. "It's a decision we will take by the end of this year." Imparato said developing the car in the U.S. did not mean it would be produced in North America. "Producing in the U.S. is not something we have decided and it is something we don't want to decide now," he added. Alfa's two production sites are in Italy.