1986 Alfa Romeo Quadrifoglio Spider on 2040-cars

Auto blog

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

1938 Alfa Romeo 158 Alfetta homage, built by TV's Ant Anstead, coming to Barrett-Jackson

The Alfa Romeo 158 "Alfetta" was the dominant racing car in the inaugural Formula One season of 1950. The car finished 1-2-3 in the first Grand Prix at Silverstone and won all 11 of the races it entered that year. Now, there's a re-creation of that famous Alfa, and it's crossing the block at the upcoming Barrett-Jackson auction. The re-creation is the work of Ant Anstead, who you may know as the mechanic half of the titular duo on the used-car-flip show "Wheeler Dealers." (Anstead replaced Edd China, who served in that role previously.) The car is built on an MGTD ladder frame topped with custom spaceframe and a two-piece composite body. Whereas the original was powered by a supercharged 1.5-liter eight-cylinder engine, the re-creation uses a modern all-aluminum, DOHC 2.0-liter Alfa Romeo inline-four. Modifications to the engine include porting and polishing, dry-sump lubrication, installation of a lighter flywheel and the fitment of Weber side-draft carburetors. An Alfa five-speed manual transmission connects to a limited-slip rear axle. The chassis features adjustable coil-over dampers and disc brakes, and the car rides on wire wheels with knock-off hubs. In the cockpit, there's a leather driver's seat, a period-type four-spoke steering wheel and vintage-style Alfa gauges set in an aluminum dashboard. The build was chronicled in the 12-part series, "Ant Anstead Master Mechanic." This Alfa homage is selling at no reserve. We'll be watching to see if his "Wheeler Dealers" partner, Mike Brewer, raised a paddle. Related Video:

Alfa Romeo SZ, the brutalist 'Il Mostro,' restored by FCA Heritage

Nicknamed Il Mostro — "the Monster" in Italian — because of its unusual, almost brutalist design, the 1989 Alfa Romeo SZ was meant to showcase all the technological prowess of the Milanese firm at the time. It was also meant to plant a stake in the ground and return the revered marque to its rear-wheel-drive roots. Though it was an evolutionary dead end, the SZ is still considered among the most distinctive cars in a brand filled with distinctive models. It should, then, be no surprise that FCA Heritage, the classic car and history preservation arm of Stellantis (which, apparently, was not part of the name change) has just restored one. The SZ began life at the 1989 Geneva Motor Show as the ES-30 concept, which stood for Experimental Sports 3.0-liter. The production car was named SZ for Sprint Zagato, but the design is credited to Robert Opron of the Fiat Style Center, while Antonio Castellana did the finishing details and interior. Zagato used its coachbuilding expertise to build the cars, whose bodywork was formed from a composite thermoplastic material called Modar, made by Italy's Carplast and France's Stratime. Alfa Romeo also claims it was the first car to be produced using computer-aided design (CAD/CAM). Beneath the sci-fi exterior lay a 12-valve, 3.0-liter V6 plucked from the Alfa Romeo 75 3.0i Quadrifoglio Verde. With 204 horsepower and 181 pound-feet of torque, it was the most powerful Alfa of the time. Output was fed through a 5-speed transaxle and the suspension, Koni-designed shocks, and brakes reportedly tuned by Fiat and Lancia rally driver Giorgio Pianta and transplanted from the Alfa 75 1.8 Turbo Evolution Group A racer.  The original run was intended to span just 1,000 cars, but some sources say 1,036 were produced. That run ended in 1991, after which a roadster version called the RZ was built from 1992-93.  The example restored has been in Alfa Romeo's possession since the beginning. It served as a test car on the Balocco proving grounds and was used in promotional photos. There are several details on it that differ from production models, so much so that Alfa Romeo says it could be "considered a prototype." Unfortunately, as history shows, the SZ failed to usher in a real-wheel-drive renaissance at Alfa Romeo. After its end, there wasn't another rear-drive model until the 8C Competizione in 2007.