1984 Alfa Romeo Spider Spider Veloce Convertible on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

1938 Alfa Romeo 158 Alfetta homage, built by TV's Ant Anstead, coming to Barrett-Jackson

The Alfa Romeo 158 "Alfetta" was the dominant racing car in the inaugural Formula One season of 1950. The car finished 1-2-3 in the first Grand Prix at Silverstone and won all 11 of the races it entered that year. Now, there's a re-creation of that famous Alfa, and it's crossing the block at the upcoming Barrett-Jackson auction. The re-creation is the work of Ant Anstead, who you may know as the mechanic half of the titular duo on the used-car-flip show "Wheeler Dealers." (Anstead replaced Edd China, who served in that role previously.) The car is built on an MGTD ladder frame topped with custom spaceframe and a two-piece composite body. Whereas the original was powered by a supercharged 1.5-liter eight-cylinder engine, the re-creation uses a modern all-aluminum, DOHC 2.0-liter Alfa Romeo inline-four. Modifications to the engine include porting and polishing, dry-sump lubrication, installation of a lighter flywheel and the fitment of Weber side-draft carburetors. An Alfa five-speed manual transmission connects to a limited-slip rear axle. The chassis features adjustable coil-over dampers and disc brakes, and the car rides on wire wheels with knock-off hubs. In the cockpit, there's a leather driver's seat, a period-type four-spoke steering wheel and vintage-style Alfa gauges set in an aluminum dashboard. The build was chronicled in the 12-part series, "Ant Anstead Master Mechanic." This Alfa homage is selling at no reserve. We'll be watching to see if his "Wheeler Dealers" partner, Mike Brewer, raised a paddle. Related Video:

Alfa Romeo teases million-dollar supercar debut for August 30

The long-rumored and limited-edition Alfa Romeo supercar will see its debut August 30. The brand teased an intake grille on Twitter with the line, "The courage to dream. It’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream." We're also informed that the happening will be livestreamed from the Alfa Romeo Museum in Arese, Italy. The location was foreshadowed by brand CEO Philippe Imparato in February, when he said, "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want." August 30th: “Il coraggio di sognare”. ItÂ’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream. pic.twitter.com/3hQjs4xBtQ — Alfa Romeo (@alfa_romeo) July 4, 2023 Reports say the something could be called either the 33, a call to the original Tipo 33 race car and Stradale of 1967. Both versions of the T33 are legendary in the brand's history, although both were powered by the 2.0-liter V8 in the competition variant. The 6C name that's been bandied for years would recall six-cylinder Alfas from the late 1920s to the early 1950s, and slot between the here-and-gone 8C Competizione supercar and 4C sports car.       This new beast will be a V6, that much we know. Reporting agrees that the Maserati MC20 Cielo roadster will provide the bones. Maserati's flagship is built on a carbon tub sprouting front and rear aluminum subframes, same as the 4C's construction, the Maserati built in the same Modena facility as the retired 4C. The Alfa Romeo-branded Formula 1 team might be contributing chassis tweaking suggestions; the supercar reveal happens the same weekend as the Italian Grand Prix at Monza, making for a natural crossover showcase. Sources differ on the engine. Some believe the entire MC20 Cielo package makes the jump, including the twin-turbo 3.0-liter Nettuno V6 making 621 horsepower and 553 pound-feet of torque. It's said engineers will add at least one electric motor to bump output to around 800 hp. Others believe it'll be the twin-turbo 2.9-liter V6 from the Giulia Quadrifoglio, tuned up to 539 hp and 443 lb-ft in the limited-edition GTAm. Production and price guesses are all over the map. Autocar says only 33 examples are coming out of Modena.