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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Stelvio SUV to lead Italians' EV charge in 2026

Stepping up its commitment toward electric mobility, Alfa Romeo’s chief executive CEO Jean-Philippe Imparato says that the second-generation Stelvio SUV will arrive with electric power in 2026 to replace the current model, and be followed a year later with a large EV sedan. As reported by BritainÂ’s Autocar, the Mk2 StelvioÂ’s design wonÂ’t change much, but the underpinnings will adopt the so-called STLA platform, which is part of Alfa ownerÂ’s StellantisÂ’ range announced a couple of years ago. For the 2024 model year, both the Guilia sedan and the Stelvio will continue with gas power before the switch to electric, and will receive one final refresh before then, said senior VP Larry Dominique. The Italians have also added what Dominique called “buzz models”: the Estrema and the Lusso and Competizione editions. On the subject of extended range for the EVs, Imparato mentioned that the Guilia successor would likely offer up to 435 miles on one charge. Given that the upcoming saloon and SUV will share a platform with the Giulia, they will most likely share its fundamental drivetrain offering too. Alfa has also suggested that the 500-plus horsepower Quadrofoglio will eventually evolve into an electric variant of the Guilia, pumping out a possible overachieving 1,000 horsepower. A new plug-in hybrid SUV called Tonale, a bit smaller than the Stelvio, is due shortly at dealers in the U.S. Related video:

B.A.T. Alfa Trinity, some of the world's most famous concept cars, are up for auction

Of the cars that never saw production, there are a handful that nevertheless have had an outsized influence. Among the most famous are the wild Berlinetta Aerodynamica Technica (B.A.T.) concepts commissioned by Alfa Romeo in the mid-1950s. Three B.A.T. Alfas were created by Italy's Bertone design house and were unveiled at succeeding Turin auto shows in 1953, '54, and '55. The cars are now coming up for auction for the first time as a group at RM Sotheby's Contemporary Art Evening Auction in New York on October 28. The first of the trio was B.A.T. 5, which like its successors was built on the Alfa 1900 Sprint production chassis. The goal of the B.A.T. 5 was aerodynamic efficiency, and the car boasted a cD of 0.23. Aiding the cause were covered front wheels, a greenhouse with steeply curved side glass, and twin tail fins. The second concept was B.A.T. 7, from 1954. It has the wildest styling of the trio, with sharply curved tail fins. It also has the lowest drag coefficient, at 0.19. B.A.T. 9, from 1955, was the most production-feasible of the group. It features an Alfa Romeo shield grille at the front and exposed headlights with clear covers. All three are credited to Franco Scaglione, working with Nuccio Bertone. They were seen together for the first time at the 1989 Pebble Beach Concours d'Elegance. They would appear together again at Pebble Beach in 2005 and at Bertone's 80th-anniversary celebration in 1992. The cars were acquired by a single owner sometime after their first Pebble Beach appearance. The ability to acquire all three at once is part of what makes this an extraordinary opportunity. The B.A.T. Alfas are being sold as a single lot and are expected to bring between $14 million and $20 million.