1979 Alfa Romeo Spider Veloce Convertible on 2040-cars

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Sergio Marchionne wants Alfa Romeo back in F1

It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.

Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

9 thoughts about the Alfa Romeo Giulia Lusso

The 2023 Alfa Romeo Giulia Lusso is the type of car that reminds you why you love cars in the first place … and why everyone has perhaps gotten a little too practical in their automotive tastes. This is a car filled with life and joy, with controls that speak to you in ways that most other cars and their brands have long ago forgotten. ItÂ’s far from the spiciest Giulia available, but if anything, IÂ’d say the Quadrifoglio overshadowed just how enjoyable the base car is. This was the most time IÂ’ve spent in any Giulia, and whether I was driving my son to school, making the L.A. freeway trek down to the VW ID. Buzz reveal, or whisking through the Santa Monica Mountain roads, the Lusso made the experience extra special. Here are 9 thoughts on the Alfa Romeo Giulia Lusso. 1. All-star steering The steering is just incredible, one of the main reasons I find the Giulia so desirable. ItÂ’s quick and feelsome with a terrific wheel to grip. LetÂ’s talk about D mode, which is the sportiest of the three “DNA” drive modes (N is normal and A is eco). A subtle amount of extra weighting on turn-in is added, and itÂ’s perfect – utterly spot-on and natural. That weighting then lightens as you keep turning through tighter turns, which means the car isnÂ’t fighting against you and allows you to genuinely feel the road free from excess weighting as you make minute adjustments. Steering in N mode is still relatively firm on center, but that turn-in weighting is just a bit lighter. Still great during most of the times youÂ’re driving, but D mode is so, so, so good. All-star, Top 10 board with various Porsches, Mazdas and the surprisingly great Aston Martin DBX on my scorecard. 2. Hey, I actually noticed the brakes! Sadly, the Giulia is not available with a manual transmission. Like a giant tease, though, the brake pedal is closer in size and shape to one from a three-pedal car. Pedal aside, wow are the brakes it's attached to ever good. Wear thin shoes and youÂ’re able to delicately brush the pedal, feeling the calipers brush the rotors in kind. So beautifully modulated. I could see someone finding them a little too responsive resulting in jerking stops, but either stop wearing work boots, try harder or buy a Lexus ES. I donÂ’t usually notice brakes unless theyÂ’re especially good or especially bad/weird. These fall in the former category, and whatÂ’s even more impressive, is that theyÂ’re brake-by-wire.