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You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg

Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

Alfa Romeo's supercar is nearly sold out (but not yet approved)

Alfa Romeo's on-again, off-again supercar is taking shape. It hasn't been approved for production yet, let alone unveiled, but a recent report suggests that enthusiasts who want to add the model to their collection need to reach out to one of the firm's dealers as quickly as possible. Company boss Jean-Philippe Imparato told British magazine Autocar that several collectors have already put a deposit down on the car. There's no word yet on how many examples will be built, assuming the limited-edition model receives the proverbial green light for production, but the CEO suggested that demand will exceed supply. "It will be sold-out before I unveil the car," he told the publication. It's too early to tell what kind of supercar is in the pipeline. Allegedly called 6C, a name that seemingly confirms a six-cylinder engine, the model could feature a heritage-inspired design. "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want," Imparato clarified. He added that development work is ongoing. One of the numerous points that's up in the air is which six-cylinder the car will use. It's reasonably safe to assume that the engine will have a V configuration; Alfa Romeo doesn't have a straight-six engine in its arsenal. Although many of its sister companies do, it's not a layout that has historically been associated with the storied Italian brand while the V6 has been part of its heritage for decades. Using the 3.0-liter Nettuno V6 found in several recent additions to the Maserati range is likely more complicated than it might sound; Autoblog learned that Maserati isn't open to sharing the twin-turbocharged six-cylinder with another company, even one under the same umbrella. That leaves us with the 2.9-liter V6 that powers the Giulia Quadrifoglio, among other models, as the most likely candidate, but nothing is official at this stage. Stellantis executives will decide whether to approve the supercar in April 2023, according to Autocar. We're guessing that if deposits have already been taken and the car is nearly sold-out, there's a good chance that the model will see the light at the end of a production line. Haven't we already seen Alfa's supercar? If the idea of an Alfa Romeo supercar rings a bell, it's likely because coachbuilder Zagato unveiled a one-of-a-kind, Giulia-based model called Giulia SWB Zagato in December 2022.