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Alfa Romeo Milano EV teased in camo ahead of April reveal

The Alfa Romeo Milano is officially set to be revealed on April 10 this year as the Italian company’s first fully-electric vehicle. In addition to a reveal date, AlfaÂ’s given us some photos to pore over and get an idea of what the Milano will look like when the wrappings are taken off. For starters, though, donÂ’t get too excited about the prospect of buying one. The Milano is expected to be sold in Europe and perhaps other international markets, but not in the U.S. ItÂ’s said to be related to the Jeep Avenger, which is another small EV we donÂ’t get on this side of the pond. Just like the Avenger, the Milano is a small subcompact crossover that appears to be one size smaller than the Tonale, which is sold here. Alfa promises that itÂ’s taking this project just as seriously as any from a dynamics perspective, though, touting that engineers from projects like the 4C, 8C and Giulia/Stelvio Quadrifoglio are ensuring the Milano lives up to AlfaÂ’s high standards through testing at its Balocco test track.  If we ever get to drive it, weÂ’ll be sure to test AlfaÂ’s claims that it will be the best in its class for dynamics and handling. As for the design, the Milano is a stubby little SUV with what appears to be a fairly strongly raked rear window. The camo in front only does so much to cover up AlfaÂ’s traditionally triangular trefoil grille. Its wheel and tire package is shockingly big for such a small vehicle as it wears massive 20-inch wheels wrapped in low-profile Michelin Pilot Sport EV performance tires. Despite the Milano launching as an EV, itÂ’s expected to offer gasoline variants, too. We analyze the possible powertrain options in our most recent report about the Milano, but all of our questions should be answered in April this year, so stay tuned for news on the first electric Alfa. Related video: 2023 Dodge Hornet GT

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.