1961 - Alfa Romeo Giulietta on 2040-cars

Auto blog

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

9 thoughts about the Alfa Romeo Giulia Lusso

The 2023 Alfa Romeo Giulia Lusso is the type of car that reminds you why you love cars in the first place … and why everyone has perhaps gotten a little too practical in their automotive tastes. This is a car filled with life and joy, with controls that speak to you in ways that most other cars and their brands have long ago forgotten. ItÂ’s far from the spiciest Giulia available, but if anything, IÂ’d say the Quadrifoglio overshadowed just how enjoyable the base car is. This was the most time IÂ’ve spent in any Giulia, and whether I was driving my son to school, making the L.A. freeway trek down to the VW ID. Buzz reveal, or whisking through the Santa Monica Mountain roads, the Lusso made the experience extra special. Here are 9 thoughts on the Alfa Romeo Giulia Lusso. 1. All-star steering The steering is just incredible, one of the main reasons I find the Giulia so desirable. ItÂ’s quick and feelsome with a terrific wheel to grip. LetÂ’s talk about D mode, which is the sportiest of the three “DNA” drive modes (N is normal and A is eco). A subtle amount of extra weighting on turn-in is added, and itÂ’s perfect – utterly spot-on and natural. That weighting then lightens as you keep turning through tighter turns, which means the car isnÂ’t fighting against you and allows you to genuinely feel the road free from excess weighting as you make minute adjustments. Steering in N mode is still relatively firm on center, but that turn-in weighting is just a bit lighter. Still great during most of the times youÂ’re driving, but D mode is so, so, so good. All-star, Top 10 board with various Porsches, Mazdas and the surprisingly great Aston Martin DBX on my scorecard. 2. Hey, I actually noticed the brakes! Sadly, the Giulia is not available with a manual transmission. Like a giant tease, though, the brake pedal is closer in size and shape to one from a three-pedal car. Pedal aside, wow are the brakes it's attached to ever good. Wear thin shoes and youÂ’re able to delicately brush the pedal, feeling the calipers brush the rotors in kind. So beautifully modulated. I could see someone finding them a little too responsive resulting in jerking stops, but either stop wearing work boots, try harder or buy a Lexus ES. I donÂ’t usually notice brakes unless theyÂ’re especially good or especially bad/weird. These fall in the former category, and whatÂ’s even more impressive, is that theyÂ’re brake-by-wire.

Alfa Romeo could reportedly bring Sauber F1 tech to its road cars

In the summer of 2018, Alfa Romeo laid out its five-year plan, only weeks before former Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne passed away. Alfa ambitiously projected several new vehicles of various shapes, sizes and performance levels but gave only vague details. A new report from Piston Heads adds a layer of color to the timeline, suggesting one or more of these upcoming rides could feature influence from Alfa Romeo's Formula 1 partner Sauber. PistonHeads.com recently had the chance to chop it up with Sauber Team Principal Frederic Vasseur at the F1 pre-season sessions in Barcelona, where Alfa Romeo and Sauber were testing out their just-unveiled 2019 car. According to the brief conversation, Alfa and Sauber have collaborations in the works beyond the paddock. "We are already working on another project together and you will see the result quite soon," Vasseur told PH. "It's a huge opportunity for us, but it will involve only the guys at the factory in Switzerland, as the trackside guys are focussed on the racing." Vasseur later tipped that they might have several projects in development. Without any more details, there's a lot of room for speculation, so let's quickly unpack what Alfa has already admitted to be planning. In addition to two new SUVs that will launch in the upcoming years, the performance-minded Italian brand said it would resurrect two well-known and highly desirable nameplates: 8C and GTV. Both cars will reportedly be hybrids, with the 8C serving as a halo mid-engined supercar, while the GTV will essentially be a Giulia coupe, complete with an eventual Quadrifoglio variant. Considering how great and high-powered the current Giulia and Stelvio Quadrifoglios already are, it seems unlikely these projects would deal with those current models. It's possible Sauber is helping Alfa Romeo with the GTV, as previous reports suggested the two-door will have F1-derived technology, but it is unclear if the coupe is coming "quite soon." It's also possible that Sauber is collaborating with Alfa on all of its upcoming performance electrification and hybrid technology. For now, it's a guessing game, but if the reports are accurate, we won't have to wait much longer to learn more. News Source: Piston Heads Rumormill Alfa Romeo Crossover Racing Vehicles Performance Sedan F1