1957 Austin Healey 100-6 on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Abarth SP 1000 factory restomod entering very limited production

In May 2021, Abarth created a one-off roadster to celebrate the brand's racing history, called the Alfa Romeo Abarth 1000. Based on the Alfa Romeo 4C Spider, this was a factory-made callback to the 1966 Fiat Abarth 1000 Sport Prototipo, a highly successful competition car designed for gentlemen racers who wanted to do more than just show up, but who wanted to win. The UK's Auto Italia magazine tweeted that FCA Heritage chief Roberto Giolito said the carmaker would produce at least five customer units of the new Abarth 1000, with a price of around GBP170,000 each ($228,500 U.S.) Details beyond that must wait for the February issue of Auto Italia, due to hit newsstands on January 6 for UK readers.  If this happens, it could close the circle on what the 4C was originally meant to be. Legend says the idea for the carbon-tubbed 4C should have spawned a hardcore Fiat that channeled the 1966 Abarth 1000. However, since the 4C took many of its cues and much of its technology from the limited-edition Alfa Romeo 8C Competizione, it stuck to being a halo sports car for Alfa Romeo and all other branchings got pruned. Giolito likely reveals more in the interview, seeing as he was head of Fiat and Abarth design from 2011 to 2015. The reboot suits the modern 4C save for the high, 21st-century shoulder line. The 1966 car's low pointy nose, curvy fenders and myriad vents and scoops fit great, and we also dig the exposed roll bar and cut-down rear cowls. For such an expensive restomod, we might have wished for some mechanical changes. It appears there's no change to the 4C's mechanicals, with a 1,742-cc turbocharged four-cylinder sending its 237 horsepower to the rear wheels through a six-speed dual-clutch transmission. As such, this should probably be called the Abarth 1740 SP or 1700 SP rather than 1000, since the original was named after the displacement of the modified Fiat 600 engine it used. The original weighed 1,058 pounds dry and had 105 horsepower; the 2,465-pound production 4C won't feel as spry, but should perform a little better. Once British readers get the skinny from the magazine interview, we should know more.

Is this designer sitting in Alfa Romeo's new SUV?

Well, well, well, what have we here? A picture of Lorenzo Ramaciotti, that's what. It was posted by Ralph Gilles on Instagram. But what's more interesting is what Ramaciotti is sitting in. And it appears to be a new crossover from Alfa Romeo. For those unfamiliar, Lorenzo Ramaciotti is one of the foremost designers in the Italian automotive industry. He served as head of Pininfarina until 2005, and in 2007 was named chief designer for the Fiat group. That's put him in charge of styling more Ferraris, Maseratis, Alfas, and others than we could name. But at nearly 68 years old, he's now preparing to retire, handing the reins to the design of everything that Fiat Chrysler Automobiles makes to his American counterpart Ralph Gilles. Gilles paid tribute to Ramaciotti with this photo and statement posted on Instagram. It shows the veteran designer sitting in the back of what looks to be an SUV. The thing is, though, that it doesn't look like any SUV or crossover we've seen to date. Judging from what we can see of the dashboard design – more angular and modern than rounded and retro – and given who's sitting in the back, we're likely looking at either an Alfa Romeo or a Maserati. Both are working on launching their first crossovers, but the similarity of the dashboard and center-stack design to that of the new Giulia suggests this is probably an Alfa. Whatever it is, it appears to have a rather tall but narrow tailgate, with a flat load floor extended by a fold-down rear bench. If Ramaciotti has done half the job with this crossover as he did with hits like the Ferrari 360 Modena or the Alfa 4C, we're sure it will be a stylish affair inside and out. We'll have to hold on to see how it pans out, but judging from the apparent level of completion of the product pictured, it shouldn't be long now. I have got to dedicate my year and this era of my career to one of my true Heroes, design Legend (& very soft spoken) Lorenzo Ramaciotti. Many of you may not have heard of him but have likely loved the cars he has had his hands in. Mr. Ramaciotti has had one of the most illustrious careers an automobile designer can have. Having led one of Italy's most famous design houses, #Pininfarina for 17 years and contributed there for an incredibly prolific 33 years. He came out of retirement in 2007 to lead Fiat design. In 2009 I met him as my colleague, global boss and most importantly a true mentor.