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Alfa Romeo Giulia runs the Nurburgring

Usually when spying a pre-production car, the goal is to figure out what it looks like underneath the camouflage. However, that's not a concern with his video of a heavily concealed Alfa Romeo Giulia Quadrifoglio because the design was already fully revealed. Instead, this is an opportunity to listen to the upcoming sports sedan lapping the Nurburgring. For a vehicle with just 2.5 years of development by only 11 people, the Giulia certainly makes all the right noises. The twin-turbocharged 3.0-liter V6 engine has a growling note as the sedan speeds away, and there's no audible turbo whistle – at least in this clip. The sound is angry but still somewhat subdued for a mill making 510 horsepower. The test driver here is really pushing things, and the tires are squealing through practically every corner. The Alfa's rear end even steps out a little a few times. The Giulia is slated to arrive in the US in the first half of 2016. In the meantime, we look forward to seeing the sedan again at the Frankfurt Motor Show in September, where some additional powertrains are rumored to debut. Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo's first EV reportedly due out in 2024 as small crossover

The first series-produced electric Alfa Romeo model will allegedly make its debut in 2024. Official details aren't available, but a recent report claims that the EV will take the form of a small, entry-level crossover that will be closely related to the Jeep Avenger under the sheetmetal. Don't be alarmed if the nameplate "Avenger" doesn't ring a bell, or if you associate it with a series of Dodge models built from the 1990s to the 2010s. Across the pond, the emblem denotes a hatchback-like, city-friendly front-wheel-drive Jeep built on a platform that underpins several cars in the Stellantis portfolio. It's on these bones that Alfa Romeo will build its first EV, according to British magazine Autocar. The soft-roader could be called Brennero, a name borrowed from a mountain pass in Italy, and the publication wrote that current and past models will influence its design; the report notably cited the original Giulietta released in 1954 as a source of inspiration. Time will tell if that's accurate, and how designers will transfer 70-year-old styling cues onto a mass-produced crossover developed for young, urban buyers. On the electric side of the lineup, the model will share powertrain parts with its Jeep-badged sibling. For context, the subcompact Avenger (which stretches approximately 161 inches long and 60 inches tall) ships with a single, front-mounted electric motor that zaps the front wheels with 154 horsepower and 192 pound-feet of torque. Electricity is stored in a 54-kilowatt-hour lithium-ion battery pack, and Jeep quotes a 250-mile driving range when tested on the WLTP cycle used in Europe (the EPA-estimated figure would likely be lower). Like the Avenger, the Brennero will be offered with a gasoline-powered engine in some markets. Again using a Jeep as a reference point, the piston-powered option is a turbocharged, 1.2-liter three-cylinder shared with the Peugeot 208, among others, and rated at 154 horsepower. If the report is accurate, the Alfa Romeo Brennero will land in showrooms in June 2024. Our crystal ball tells us that it won't be sold in the United States due in part to its small size; Jeep doesn't sell the Avenger here, after all. American drivers who want to put an electric Alfa Romeo crossover in their driveway will need to wait until the rumored second-generation Stelvio makes its debut at some point in 2026.