2021 Alfa Romeo Stelvio Ti Awd on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa's upcoming EV sports car poised as a 4C Spider successor — the 4E?

Expanding its ambitious plans for its future electric cars, Alfa Romeo is working on an electric sports car — one that might be badged the 4E and live on as a successor to the 4C Spider — for introduction before the end of the decade "There are some items from Alfa Romeo that we don't kill: One is the Spider, the other is a love of cars. We do want to continue them because that's the brand,” Daniel Guzzafame, Head of Products at Alfa, said in an interview with Autocar. “The main point is to make sure that when we do it, we are credible, are sustainable, and don't just throw something on the market for the sake of it.” The ItaliansÂ’ prospective scenario would hinge on the success of its new multi-car/SUV lineup that includes the Tonale, introduced earlier this year; a baby SUV spotted online recently that could come next year, and upcoming electric versions of the Guilia sedan and Stelvio. A new Alfa Romeo will arrive each year for the next five years, Alfa executives say, to build up the “sustainable” inventory foundation to which Guzzafame referred. In past years, he said, “we went to the dealers, and they had the 4C, Giulietta, and Mito, and that was all they had. First, you need to have a solid lineup, and then, of course, the Spider has to be the cherry on the cake.” The sports car discussed by Guzzafame may borrow styling cues from the newly revealed 33 Stradale supercar, available with Alfa's first-ever electric drivetrain. The company may also look to mimic the dynamics of todayÂ’s mid-engined sports cars by locating its battery in the center of the chassis, a placement that would allow a traditional cab-forward shape.  Alfa Romeo has suggested that all of its ICE vehicles will go out of production by 2027. As far as a “noiseless” Alfa is concerned, Guzzafame explained the company may try to emulate the sounds and vibrations of a gasoline motor in the new car. “ItÂ’s not what you hear, itÂ’s what you feel,” he said. “WeÂ’re working on how to transfer that into a vibe, more than sound, and something that will resonate in your ear, because you need to get something from your gut.” As for the gorgeous mid-engined Stradale, the engine is a version of the twin-turbo V6 from the Alfa Romeo Quadrifoglio models, and apparently some aspects of the active suspension are also taken from the Giulia Quadrifoglio GTA.

Alfa Romeo Caimano concept is peak Seventies wedge design

This weekend, the Bremen Classic Motor Show will be opening its doors with a "wedgetastic" theme, highlighted by the Alfa Romeo Caimano concept you see here. Alfa Romeo commissioned Giorgetto Giugiaro and his then-newly established Italdesign firm to cook up the Caimano concept for the 1971 Turin Motor Show. It was based on the Alfasud (also designed by Giugiaro) but shortened the chassis by nearly 8 inches and fitted with entirely different bodywork that made it look like it was from another planet. The canopy greenhouse eliminated the A pillar, with the B and C pillars forming a trapezoidal roll bar at the back, capped by an adjustable spoiler. Inside the cockpit were two recumbent bucket seats, a cylindrical dashboard, and two small openings in the glass canopy for ventilation. Of course it also had pop-up headlights, and it was powered by the 1.2-liter boxer for from the Alfasud, good for all of 68 horsepower. Striking though it may have been at the time, it shouldn't come as a surprise that only one example was ever built, and it remains in the Alfa Romeo museum in Milan. The company is taking it out of the collection, however, and bringing it to Bremen for the show. Alongside it, showgoers can expect to see such other "wedgetastic" creations of yesteryear as the Lancia Stratos, Maserati Khamsin, Lamborghini Countach, Mercedes C111, and the BMW Turbo X1 (which previewed the M1 to follow). Little surprise that most of these wedge designs were penned by either Giugiaro or by Marcello Gandini for Bertone. Along with Lionardo Fioravanti (of Pininfarina fame), they were each born in Italy in 1938 within months of each other, and went on to dominate Italian automotive design over the course of their careers. Related Video: Alfa Romeo at the Bremen Classic Motor Show - The iconic Caimano concept car will be featured in a special exhibition dedicated this year to the revolutionary designs of the 1970s. - The "wedge on wheels" thought up by Italdesign is based on the chassis of the Alfasud, another of Giugiaro's creations, and is a fine example of the extreme design of its time. - The only example of the model belongs to the Alfa Romeo Museum. - The Motor Show will take place from February 5 to 7 in Bremen and will open the classic car season. It will bring together some 650 exhibitors in eight halls covering an area of over 45,000 square metres.