2018 Alfa Romeo Stelvio Ti Awd on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo unveils more details about US-spec Giulia

Last November, Alfa Romeo unveiled some of the tech specs about the 2017 Giulia in the US, but now the company has released even more details about the lower trims ahead of their upcoming appearance at the New York Auto Show. We still don't officially know their prices, but the Giulia arrives here in three trims: a standard model, the mid-range Giulia Ti, and the high-performance Giulia Quadrifoglio. The Giulia and Giulia Ti use a turbocharged 2.0-liter four-cylinder engine with 276 horsepower and 295 pound-feet of torque. Power routes through an eight-speed automatic to the rear wheels, and the sedans can reach 60 miles per hour in 5.5 seconds. The optional Q4 all-wheel drive system can send up to 60 percent of the torque to the front axle when necessary. However, there's no word yet how this layout affects performance. Even the lower rungs of the Giulia range have a sporty demeanor. Standard features include a seven-inch driver info display between the analog gauges, a flat-bottom steering wheel, and keyless start. Depending on model, they come with either a 6.5-inch or 8.8-inch widescreen infotainment system, which uses a rotary dial in the center console for the controls. There's also a huge range of customization, including optional Sport, Luxury, and Performance packages and 13 available exterior colors. The Quadrifoglio ups the performance ante with a 2.9-liter twin-turbo V6 boasting 505 hp and 443 lb-ft of torque, which rockets the sedan to 60 mph in 3.8 seconds. To maximize efficiency, the engine has stop-start and cylinder deactivation. Customers who want a little more can order optional carbon fiber shell Sparco seats, which Alfa claims are the lightest in the segment, and carbon-ceramic Brembo brakes.