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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video:

Alfa Romeo Stelvio Luggage Test | How much cargo space?

The Alfa Romeo Stelvio is quite obviously more about Sport than Utility, especially the high-octane Quadrifoglio you see here resplendent in Alfa Rosso paint. Frankly, I wasn't expecting much from its luggage-hauling potential. After all, according to the specs, it has only 18.5 cubic-feet of space behind the raised back seat, which is quite simply terrible. That's the same as a Jeep Renegade, which is considerably smaller on the outside. Based on past luggage tests of SUVs with a comparable cargo number, there's no way all the bags from my garage will fit. In fact, there's a good chance multiple bags would be staying at home or riding on people's laps.  Well, let's put that assumption to the test.  Here's what the Stelvio has going for it. Sure looks a lot bigger than a Renegade. Actually, it looks bigger than the Range Rover Evoque, which has 21.5 cubic feet. As you can see, this particular Stelvio came equipped with a cargo rail system and net. Those clasps are easily removed by lifting up on the little handle and moving into that wider part of the track. Now, you'll note that the Stelvio has a cargo cover like virtually all SUVs, but this one is a little different in that it's in two pieces. A smaller one that rolls out from a cartridge aft of the back seat, and a semi-rigid piece that connects to the liftgate.  As always, I started off by keeping the cargo cover(s) in place when trying to stuff as much of my luggage as possible in the back. As a refresher, I use two mid-size roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). As it turns out, the cover cartridge didn't impede loading at all. I'm guessing because the reel is smaller, but either way, this is a real benefit. It means you don't have to find someplace to store the damn cargo cover if you're picking someone up at the airport, for instance, and discover their bags are too big.  However, you'll note (maybe) that my wife's fancy bag is missing from this luggage Tetris ensemble. That's because it got caught on the rigid cargo cover attached to the tailgate when placed atop the bag on the right. OK, then, let's remove that. Basically, you just yank the thing out. Not too complicated.