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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo's next GTV could arrive as an electric flagship sedan

Like every brand under the Stellantis umbrella, Alfa Romeo has until 2030 to prove it deserves to live. It's reportedly planning a major overhaul that could bring the well-known GTV nameplate back to the range on an electric sedan. Newly-minted company boss Jean-Philippe Imparato recently said he's "very interested" in making a modern-day GTV, though he significantly warned nothing was set in stone yet. British magazine Autocar understands that all options remain on the table, and one of them is putting the GTV emblem on a battery-powered sedan with a coupe-like roof line. Simultaneously GT and EV, it would be the Italian firm's answer to the BMW i4, among other sedans. It would slot at the very top of the lineup, at least in terms of price and probably in terms of performance. If the rumor is accurate, it would mark the first time the GTV nameplate appears on a four-door in the Alfa Romeo portfolio. It's been used on a number of models since its introduction on a gorgeous, Bertone-designed coupe in 1965, and they've all had two doors. Alfa Romeo came close to dusting off the GTV nameplate on a two-door version of the Giulia which would have been aimed at the BMW 4 Series and Audi's A5 line. While this strategy would have followed tradition (the original GTV was closely related to the original Giulia), the project was canned at an advanced stage due to a perceived lack of demand. Had it been launched, it would have offered a 50/50 weight distribution and about 600 horsepower. Alfisti who find the idea of an electric, four-door GTV unpalatable shouldn't worry yet. Insiders told Autocar that the nameplate might alternatively make a comeback on hybrid coupe; its fate hasn't been decided yet. Of course, it could also not return and remain in the history book, where it's been since the last GTV retired in 2004. What's seemingly certain is that new Alfa Romeo models are around the corner. One is the production version of the Tonale concept, which was reportedly delayed by Imparato earlier in 2021 due to issues with the hybrid system that will be available at launch. Replacements for the Giulia and the Stelvio are said to be in the pipeline, too.  Related Video: Green Alfa Romeo Electric Future Vehicles Performance Sedan

Alfa Romeo Giulia, Stelvio Quadrifoglio get louder and — literally — greener

Alfa Romeo made several small improvements to the Quadrifoglio variants of the Giulia and the Stelvio as part of its 110th birthday celebrations. The changes make both models safer, more stylish, and quite a bit louder. Outside, the design tweaks are largely limited to new-look LED rear lights with darker lenses and 21-inch alloy wheels for the Stelvio. The color palette grows with the addition of three new hues called 6C Villa d'Este Red, GT Junior Ocra, and Montreal Green, respectively. They're heritage-laced colors that dyed-in-the-wool Alfisti will immediately recognize; the green is a tribute to the V8-powered Montreal released in 1970, for example. Step aboard, and you'll notice there's a redesigned center console that stylists carved additional storage space into, a new steering wheel, plus additional upholstery choices. Sparco sport seats built around a carbon fiber shell are waiting on the list of options along with red and green seatbelts. The updated infotainment system we've already experienced in the standard Giulia has found its way to the Quadrifoglio, too. It's displayed on an 8.8-inch touchscreen and Alfa Romeo added a feature called Performance Pages that shows a wealth of drivetrain-related parameters like the turbo pressure, the amount of power generated in real-time, and a chronometer. If these digital features sound familiar, it's likely because some Dodge models — including the Challenger — are already available with the Performance Pages app. We like it there, and we'll certainly enjoy Alfa's spin on it. Bosch helped Alfa Romeo add a panoply of electronic driving aids to the Giulia and Stelvio. The list includes lane-keeping assist, adaptive cruise control, active blind spot assist, traffic sign recognition, and traffic jam assist. The suite corresponds to level two on the SAE scale so it doesn't turn either model into an autonomous car. There are no mechanical changes to report, meaning power still comes from a 2.9-liter V6 that relies on a pair of beefy turbochargers to make 505 horsepower and 443 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission, and pelts the Giulia from zero to 60 mph in 3.8 seconds before sending it to a 191-mph top speed. The same six powers the bigger, heavier Stelvio, but it channels its power to the four wheels. Enthusiasts who want to be heard before they're seen are in luck.