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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

2018 Alfa Romeo Stelvio is like a taller, more practical Giulia

With the Giulia on its way to dealers in the coming months, Alfa Romeo's third current model for the US market is close behind. The 2018 Stelvio will give the company an offering in the ever-popular crossover SUV segment, and should bring Alfa's signature style and driving dynamics to the party. On paper, the Stelvio seems capable of delivering on classic Alfa fun. For starters it shares engines with the Giulia sedan, starting with a turbocharged 2.0-liter four-cylinder in the standard Stelvio and Stelvio Ti models making 280 horsepower and 306 lb-ft of torque. Alfa will offer a Quadrifoglio model as well, which has the same twin-turbocharged 2.9-liter V6 as the Giulia Quadrifoglio that pumps out 505 horsepower and 443 lb-ft of torque. The company claims that the Stelvio Quadrifoglio will get to 60 mph in 3.9 seconds, just a tenth behind the Giulia. View 11 Photos Regardless of trim level, every Stelvio sends power through an 8-speed automatic transmission connected to Alfa's Q4 all-wheel-drive system. A mechanical limited-slip rear differential is available, and the Quadrifoglio adds a torque-vectoring rear differential. The drivetrain propels an aluminum-intensive chassis. The doors, fenders, front and rear frame assemblies, and various suspension components are all made of the lightweight metal, contributing to a near 50/50 weight distribution front and rear. Suspension is independent all the way around, and the Quadrifoglio gets a sportier, adaptive version. Styling-wise, the Stelvio also lives up to the Giulia. In fact, it looks more or less like a tall Giulia wagon. The front fascia is roughly the same, just with a taller center grille and slightly more swept back lower sides. The slope of the nose is much less raked, too. The character lines along the flanks and even the rear bumper are all very similar to the Giulia Quadrifoglio. The one part that isn't as successful, though, is the tail end. It appears Alfa tried to give the Stelvio a gently sloping hatch, but the result is a bulbous backside with lot of sheet metal. Inside, the Stelvio again echoes its sedan sibling, though in this case the top of the dash peaks above the center screen and slopes down to the right vent. In the Giulia, the top of the dash drops down immediately from the gauge cluster, and only rises again at the right vent. Speaking of gauges, the Stelvio features a 7-inch screen nestled between the tach and speedometer, the latter reading up to 200 mph in the Quadrifoglio.

2024 Alfa Romeo Giulia and 2024 Stelvio will be $1,800 less expensive

A month after Alfa Romeo revealed the 2024 Giulia and Stelvio for our market, both are less expensive than at launch. All Giulia and Stelvio trims bar the Quadrifoglio have had their MSRPs cut by $1,800. The discount appears to be another move by Stellantis brands here to reposition themselves to achieve the kinds of success that has eluded them so far. Cars Direct picked up on the price cuts in Alfa Romeo order guides. When it asked the automaker what gives, an Alfa Romeo spokesperson replied, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Read: We want to give German Three shoppers more reason to give us a better look. The coming model year of the sedan and SUV isn't on the Alfa Romeo site yet. Cars Direct says the entry-level Giulia Sprint will start at $44,075 after the $1,595 destination fee, the Stelvio Sprint will start at $46,370. The sedan hides a turbocharged 2.0-liter four-cylinder engine up front making 280 horsepower and 306 pound-feet of torque, all of that sent to the rear axle. Zero to 60 miles per hour takes 5.5 seconds, fuel economy comes in at 24 miles per gallon in the city, 33 mpg highway, 27 mpg combined, and Alfa provides a four-year/50,000-mile basic warranty. The BMW 330i is also powered by a turbocharged 2.0-liter four-cylinder, this one making 255 hp and 295 lb-ft. The stoplight dash takes 5.6 seconds, fuel economy is rated at 25 city, 34 highway, and 29 combined. Thanks to pruning the price, the 2024 Giulia starts off $720 less expensive than the 2023 330i that opens the bidding at $44,795 after the $995 destination fee. The problem is that once you start comparing like-for-like, it's not clear where you'll end up. For instance, the Giulia comes on 17-inch wheels, the BMW on 18-inch wheels. According to the configurator for the 2023 Giulia, upgrading to 18-inch wheels costs $1,725. The Giulia comes with black leather seats, the only alternate interior option a set of red leather seats for an additional $2,000. The BMW comes with Sensatec seats, but buyers have five choices in leather seat colors, four with contrasting stitching, each of which adds $1,500. Point being, if you upgraded the Alfa Romeo to 18-inch wheels and upgraded the BMW to leather, the sedans are only $495 apart.