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Marchionne offers belated apology for 'wop engine' comment

Automotive News reports Fiat-Chrysler CEO Sergio Marchionne has issued a written apology for his comments regarding his decision to stick with an Italian engine for the upcoming Alfa Romeo 4C. As you may recall, back in January, Marchionne was quoted as saying, "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it has to be a wop engine." The CEO penned an apology to the Italian American ONE VOICE Coalition for using the racial epithet, saying that he made the comment in jest. Marchionne also said he realizes his remarks were unacceptable.
ONE VOICE, an organization aimed at fighting discrimination and stereotyping of Italian Americans, thanked Marchionne, Chrysler and Fiat for the apology. Marchionne is an Italian-born Canadian citizen, and he's gotten in trouble for other comments in the past. In 2011, he called high interest rates Chrysler was paying to the Canadian government "shyster rates." He apologized a day later.

Dodge Viper-based 2010 Alfa Romeo TZ3 Stradale Zagato rarity could be yours

It has been a decade since it was launched, but the 2010 Alfa Romeo TZ3 Stradale Zagato is just as bizarre and beautiful as the day it was revealed. It's what you get when you have Italian design house Zagato give a Dodge Viper an Alfa Romeo body. And this one, number six of a total of nine examples, could be yours. It's going to be auctioned in Elkhart, Indiana, by RM Sotheby's along with several other rare vehicles. Now when we described this car as a Zagato take on an Alfa but using a Viper, that's exactly what it is. All the mechanical bits are from the 2010 Dodge Viper ACR, down to the 8.4-liter 600-horsepower V10 and six-speed manual transmission. The body does do an impressive job disguising this, from the signature Zagato double-bubble roof, to the unique, almost shooting brake-style rear roofline and Kamm tail. The Alfa grille in the nose also throws off the scent. But look closer, and Viper elements start showing up. On the outside, the push-down flush door handles remain. Inside, the gauges feature the same fonts and layout as in the Viper, the only change being the TZ3 logo sitting in the middle. Particularly glaring is the audio head unit, which was shared with every other Dodge product on the market since the early 2000s. But the leather appointments throughout do make it nicer. Also amusing is the fact that all the owner's manuals are simply Dodge examples, with no changes to the covers or names. One other bizarre thing, since this is a 2010 car, it was built at the very early start of Fiat and Chrysler joining up. As omens go, this was a pretty solid one. Regardless, it is an extremely striking car that's sure to be exhilarating to drive. And that's not something the previous owner experienced much, because the photos suggest it's only been driven about 200 miles. RM Sotheby's doesn't give an estimated sale price, but it should go for well into six figures, if not more. And it will sell, as it's being offered with no reserve. The auction starts May 1. Related Video:    

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li