2019 Alfa Romeo Stelvio Quadrifoglio on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

332,000 Jeep, Fiat and Alfa Romeo models recalled over faulty seat belt buckle sensors

Stellantis has recalled 332,000 Alfa Romeo, Jeep, and Fiat vehicles in the United States due to faulty seat belt sensors. Included in the recall are certain 2017-2024 Alfa Romeo Giulia and 2018-2025 Stelvio models along with 2019-2023 Fiat 500X, Jeep Renegade, and 2024 Fiat 500E models. According to documents posted by the National Highway Traffic Safety Administration, "A disrupted connector on the buckle switch hall effect may affect the conduction on the connectors of the seat wiring and buckle which may cause the front seat air bag to not perform as expected during a crash." In more simple terms, the sensor that tells the vehicle's onboard computer if an occupant's seat belt is buckled may fail. If this happens, an airbag may not inflate in the event of a crash as intended. As of June 26, 2024, Stellantis says it has identified 578 field reports in North America potentially related to this issue. "The remedy will be to replace the connector by directly wiring the sensor to the harness with a solder tube," according to documentation provided by Stellantis. All repairs will be made free of charge.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive: