1992 Alfa Romeo Spider Veloce on 2040-cars

Auto blog

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Coming Alfa Romeo large CUV to be an electric Italian Dodge Durango?

In the middle of 2022, Alfa Romeo boss Jean-Philippe Imparato told Reuters the Italian carmaker would develop a new battery-electric vehicle in the U.S. that would launch here in 2027. Created for markets that prize large SUVs, he said, "Our offer for a large size vehicle must fit international markets, American, Chinese, European." At the time, he cast doubt on whether the model would be as large as a BMW X5 (195 inches x 78.9 inches), and suggested it could combine crossover and sedan form factors. Imparato wouldn't be drawn on the production site for this new vehicle, but Reuters believed it probably won't be built in the U.S. Six months later, in January of last year, Imparato shared a few specs of the coming EV SUV with Automotive News Europe, by then called a "high-performance SUV" with motors putting out from 300 to 800 horsepower in the standard range and around 1,000 horsepower in a Quadrifoglio trim, and an 800-volt architecture would enable "recharging times of 18 minutes max." At this point, this SUV had also officially become a competitor to the X5, the BMW almost exactly 10 inches longer than the Stelvio (pictured), which is currently the largest product in the Alfa Romeo portfolio and the best-seller in the U.S. What had stayed constant was the potential of a tweener shape, Imparato having said that aerodynamic needs could lead to a shape between a sedan and a crossover.  With all that said, a post in a forum on of Spain's Cochespias (via Mopar Insiders) pinpoints the production site for the Alfa: The Detroit Assembly Complex - Jefferson plant in Detroit that builds the Jeep Grand Cherokee and Dodge Durango. The information comes from what appears to be a clip from a spreadsheet identifying current and future assembly sites and annual production figures. A line for the "E-CUV EV," this E-segment Alfa Romeo, refers to the assembly complex by its previous name, Jefferson North. The next-generation Grand Cherokee and Durango will sit on Stellantis' STLA Large platform, same as this flagship Alfa Romeo. The Grand Cherokee enters production at Detroit Assembly in 2026, the Durango in 2027. The spreadsheet shows production projections for the Alfa variant of 1,961 units for 2027, 10,715 units for 2028.  The next-gen Giulia and Stelvio, also on the STLA Large platform, are going to be built in the company's Cassino, Italy plant, so they can keep their geographical references.

You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg