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Stellantis will build four electric vehicles in Italy, say union reps

MILAN — Stellantis will produce four medium-segment electric vehicles, of different brands, at its Melfi plant in southern Italy from 2024, the UILM union said on Tuesday. Since Stellantis was formed at the beginning of this year through the merger of Fiat Chrysler and France's PSA, production in Italy has been under scrutiny for costing more than elsewhere in Europe. "Stellantis announced that Melfi would be the first plant in Italy to get new models, based on post-2022 business plan," UILM said in a statement after workers' representatives met with the carmaker at Italy's industry ministry in Rome. Future production at Melfi will be based on a single enhanced production line that will merge the two existing ones, the union said, adding the restructuring will leave production capacity at the site unchanged at around 400,000 units. UILM's head, Rocco Palombella, said unions had not received all the answers they wanted as Stellantis was still working on its new business plan. "But the positive element is that the company has not absolutely called for structural redundancies," he said after the meeting. Stellantis Chief Executive Carlos Tavares has said the group would present its business plan late this year or in early 2022. Stellantis, the world's fourth-largest carmaker, gave no details about what was discussed at the meeting. In an earlier statement the company said it was working "with determination and speed" to support the energy transition of all its Italian sites. Italy's Industry minister, Giancarlo Giorgetti, however, said in a separate statement after the meeting that Stellantis had yet to decide where it would build its third electric battery plant in Europe. Stellantis, which already has two battery factory projects in France and Germany, has said adding gigafactories in Europe and the United States would be decided this year. The company is holding talks on this with Rome, as Italy is one of its main production hubs in Europe. Related video: Green Plants/Manufacturing Alfa Romeo Fiat Jeep Citroen Opel Peugeot Stellantis

Alfa Romeo will be expanding its lineup beyond the Tonale

Last night, speaking with the press, Senior Vice President and Head of Alfa Romeo North America Larry Dominique gave us an idea of the Alfa lineup in the near future. The brand will be expanding its offerings, but not by too much. Alfa will eventually have five key models. It will have two offerings in the C-segment (Tonale-size), two offerings in the D-Segment (Giulia/Stelvio-size) and one in the E-segment (larger than Giulia/Stelvio). And as implied by our size clarification, we already know what most of those are, with the Tonale taking the C-segment SUV slot, and the Giulia and Stelvio for the D-segment. Dominique said the second C-segment vehicle would be something more car-like than the Tonale, though he wouldn't commit to saying it would specifically be a sedan. So it's possible it could be some kind of hatchback or maybe a coupe-like SUV. He was more vague about the E-segment vehicle. Considering the car market, some kind of SUV would seem most likely. As previously reported, this E-segment machine will arrive in 2027 with a wide range of electric powertrains from 300 to 1,000 horsepower. All of these new models will be fully electric. That includes the next-generation Giulia and Stelvio. The Tonale won't be going completely electric just yet, but it seems reasonable to assume a new generation model will be. Dominique noted that the Tonale, which is only offered with a plug-in hybrid in the U.S., is a good way to start introducing both dealers and customers to the idea of electrified Alfas. Apparently these five segments are the limit for Alfa for the time being. Dominique said that those models will cover more than 80% of premium buyers, and Alfa is trying to be "efficient" with how it covers the market. So don't expect the myriad bodystyles and niches from German brands such as BMW and Mercedes. There is one possible exception: a sports car. Dominique said that they're always interested in a sports car or halo product. He wouldn't commit in any way to such a product, though. With that being said, there's already been one teaser for something that might be just such a special sports car, maybe called 6C, a few weeks ago. We doubt that Alfa will launch a sports car that will stick around like the 4C, it will probably just be limited production cars that can be sold out quickly. Related video: A Night With Giulia

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li