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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

2023 Alfa Romeo Tonale previewed ahead of February unveiling

After a false start, Alfa Romeo is finally ready to introduce the production version of the Tonale concept it presented in 2019. It released a short video on its social media channels to preview the model, which will be positioned below the Stelvio as an entry-level crossover. The murky, 12-second flick highlights the Tonale's digital instrument cluster, which features a layout called "cannocchiale" ("telescope" in Italian) by the brand. It seemingly consists of a screen flanked by a pair of round dials, and it's loosely inspired by the layout found in some of Alfa's classic models. Later examples of the 115-series GTV used a pair of large analog gauges separated by warning lights and smaller gauges. Discover driver-centric design in the cockpit of the new #AlfaRomeoTonale, featuring the multi-functional “Cannocchiale” cluster. “La Metamorfosi” begins February 8th. https://t.co/7tknJCcFTR pic.twitter.com/dh7o9BUwBq — Alfa Romeo USA (@AlfaRomeoUSA) January 26, 2022 What's more interesting than the cluster is the image of the Tonale that appears on the middle screen. Shown above, it's our first official look at the Stelvio's baby brother. Surprisingly, the crossover shares more styling cues with the 2019 concept than with the prototype spotted at a design clinic later that year. The shape of the grille hasn't changed much, and there are three U-shaped LEDs integrated into each headlight. The rest of the design remains shrouded in darkness. Our crystal ball tells us that the production model will look a lot like a toned-down version of the concept; we're not expecting the proportions to significantly change. Unverified rumors claim that the Tonale will be closely related to the Jeep Compass beneath the sheetmetal, and it will be offered with several engines and at least one plug-in hybrid drivetrain. It's this system that sources say delayed the launch: Alfa Romeo's boss reportedly sent engineers back to the drawing board in April 2021. Alfa Romeo will unveil the Tonale online on February 8, 2022, at 9 a.m. ET, which is 6 a.m. in California. And, while the odds of seeing it on our shores were previously unknown, Alfa Romeo's American division all but confirmed in a tweet that the model will be sold here. Related video:

Alfa Romeo to launch new versions of 4C each year

Alfa Romeo is an exciting brand. You could argue that the MiTo and Giulietta hatchbacks might not speak so much to that effect, but the 4C sure does. Fortunately, Alfa has every intention of keeping the 4C at the forefront of its lineup with a series of upgrades – one to come each year, according to Top Gear. The production version of the compact mid-engined sports car launched just last year at the Geneva Motor Show, and this year the company returned with the 4C Spider concept that previews the production roadster to follow. That may prove the most substantial of the revisions Alfa has in mind for the 4C, but it may not be the last. Just what Alfa will do next remains to be seen, but sources are already speculating on what could follow. Since the current 4C is a bare-bones affair – with a minimalist cabin and no trunk to speak of with the front hood welded shut – we're wouldn't be surprised to see a slightly more accommodating version follow. After that, it's anyone's guess. Top Gear suggests a more hardcore version – it sure would be exciting to see the Quadrifoglio Verde adorn a more powerful 4C in the future. But we're still years off from seeing any such derivative come to fruition, so we'll just have to hold on tight for the time being and wait for Alfa to finally bring itself and the 4C to American showrooms. Featured Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Top Gear Alfa Romeo Convertible Coupe Performance alfa romeo 4c