1978 Alfa Romeo Spider Veloce Fuel Injected Red Convertible on 2040-cars

Auto blog

Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video:

Alfa Romeo Giulia interior revealed on YouTube

When our David Gluckman reported from the Alfa Romeo Giulia reveal in Milan last month he didn't get to sit in or photograph the interior, but he wrote of it, "I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges." Now we can see what he meant because a YouTube video from user Alfa Romeo World shows off the new sedan's cabin. We're going to guess that this is a top-trim setup because there is a lot of stitched leather and carbon fiber in there. It's a good looking place for driving, and that steering wheel makes our hands want to clutch it. The infotainment area is one flush tinted screen extending from the gauge cluster and holding the line of the instrument panel, and the image appears to show up on the entire screen, not on another smaller screen mounted behind it. It's simplicity in a good way, bereft of any gimmicks that we can see, and with a six-speed manual transmission. For all the sportiness of the hard points, the seats look rather flat, especially in the back. We'll hold off on judgment until we sit in them. Have a look at it in the gallery above, there are more shots at this Facebook fan site, and we'll be lining up to take a seat in it at the Frankfurt Motor Show.