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Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

2024 Alfa Romeo Stelvio and Giulia add special trims, small updates

The 2024 Alfa Romeo Stelvio and Giulia aren't much different from 2023 models, but there are some notable and welcome updates to each line. They include some small styling and feature updates for every trim, a new range-topper for the standard engine, and a super special edition and a performance upgrade for the Quadrifoglio. Every new Stelvio and Giulia gets updated exterior features to match their European siblings, such as LED headlights with smoked housings and a new grille insert. Inside, the analog dials are replaced with a 12.3-inch digital display that can show a variety of information in different layouts, including one that mimics the classic double dial design. The new Alfas also are able to accept updates over the air. 2024 Alfa Romeo Giulia Competizione View 25 Photos One of the more exciting updates to these Alfas is the 100th Anniversary Edition Quadrifoglio. It's available on both the Stelvio and Giulia, and only 100 of each will be offered globally. It's not very different to a regular Quadrifoglio, though except for gold-painted brake calipers, special badging, carbon fiber mirrors and grille, Alcantara seats and gold stitching. But it does benefit from a new feature added to all Quadrifoglio models: an actual mechanical limited-slip differential. That brings us to the Competizione trim. For the normal, four-cylinder Stelvio and Giulia, this is the new top of the line. It takes the former range-topper, the Veloce, and it adds some performance and luxury upgrades. It comes with electronically adjustable suspension and a limited-slip differential, along with sport seats. The interior also gets a leather-wrapped dashboard, red contrast stitching, darker window tint and a 14-speaker Harman Kardon sound system. Buyers can get it with an exclusive matte gray paint and red brake calipers. The Giulia can be optioned with staggered wheels, and the Stelvio gets unique 21-inch wheels. The Giulia Competizione starts at $53,115 for rear-wheel drive and $55,115 for all-wheel drive. The Stelvio is all-wheel-drive only, and it starts at $57,420. They go on sale in the second quarter of this year. Related video: