1969 Alfa Romeo Spider Duetto Boat Tail on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo takes Spider in-house, Mazda-Fiat roadster partnership not dead

It's officially off. Following a report in March of this year that the marriage of Mazda and Alfa Romeo to produce a MX-5-based Spider was in trouble, the Italians have confirmed that it will take development in-house. "As far as the Spider goes, the final version is of course no longer the two-seater FCA co-developed with Mazda but a derivative of Project Giorgio," Maserati and Alfa Romeo brand boss Harald Wester told Car. For those not in the know, Project Giorgio is Alfa's codename for the rear-drive platform that will underpin the next-generation Spider, not to mention the replacement for the 159 sedan and a few other products. All is not lost for the Japanese-Italian partnership, though. "The Far East import will probably find a new home with Fiat-Abarth," Wester told Car. Yes, you read that correctly, Mazda is still working with FCA, and the result will eventually end up with Abarth's scorpion badge. If anything, we're more excited over this news than the idea of an Alfa MX-5. But we want to know what you think – would you rather Alfa build a new Spider on the Miata's bones, or does an MX-5 Abarth sound like more fun? Have your say in Comments.

Alfaholics built an Alfa Romeo 105 Series entirely out of carbon fiber

Alfaholics has restored numerous 105 Series cars before. And Alfaholics has used carbon fiber parts before. But this is the first time Alfaholics has built a 105 Series with a body made entirely out of carbon fiber. The United Kingdom-based builder and parts supplier debuted the carbon shell this month and will make it available as an option for future projects. It's called the GTA-R 300. Alfaholics is a all-encompassing Alfa Romeo 105 Series (also known as the Giulia) parts supplier, customization shop and restoration specialist run by Alfa enthusiasts Richard, Max and Andrew Banks. The company has become known for its GTA-R builds, which are part of its R-Type program that Alfaholics says is "reserved for our most exclusive restorations which represent the ultimate evolution of the Alfa Romeo 105 Series." Human hands spend more than 3,000 hours building GTA-R coupes (or Ti-R sedans or Spider-R convertibles), and everything can be customized to the client's demands.  Customers are presented with a massive book of options, including choices of engines, gear ratios, suspension packages, damper valving, power steering, seat styles, upholstery, interior lighting, roll cages, dashboard styles, car audio and infotainment, and much more. Up until this point, clients did have the option for carbon fiber parts, but the choices were limited to the hood, the doors, and the rear deck lid. Now buyers can opt for a full carbon fiber kit. The GTA-R 300 gets its name due to its power-to-weight ratio. It's about 84 pounds lighter than the previously range-topping GTA-R 290 and about 154 pounds lighter than a GTA-R constructed entirely out of steel. All said, Alfaholics says the GTA-R 300 has a power-to-weight number of 300 bhp per ton, but it did not provide a specific weight number for the car, as it is not yet completed. Alfaholics does say this build will also include many other lightweight parts such as the Alfaholics GTA-R Ultraleggera billet titanium suspension package. For more information on other current and completed builds, visit Alfaholics.           View this post on Instagram                   Alfaholics GTA-R 300 Carbon Full carbonfibre body conversion, 70kg weight saving over a steel GTA-R.